# Opposing Temperature Ads Blomberg's Home Appliance Ads Show Off Its Heating and Cooling AC Unit By Laura McQuarrie | Published 2014-08-05 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/home-appliance-ads References: [coloribus](http://www.coloribus.com/adsarchive/prints/blomberg-handcuffs-19646305/) & [blombergappliances.us](http://www.blombergappliances.us/) These home appliance ads from Blomberg humorously promote its [heating and cooling air conditioner](https://www.trendhunter.com/trends/home-climate-control) by showing off just how drastic the change in temperature can be. The print ads features either an object or a character in between, separating items that could either be warming or cooling, depending on what other objects are added. On one of the ads, a pair of handcuffs will either be a steamy part of some bedroom fun, or a chilling situation involving a real jail. Although when you think of an air conditioner, it's typically cooling, this is [a funny way to show](https://www.trendhunter.com/trends/axe-campaign) that this [air conditioning system](https://www.trendhunter.com/trends/day-night-air-conditioning) can swing to either extreme—and just like the bear in one of the ads, hopefully you won't be too hot or too cold, but just right. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 31% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### What's Driving This Trend - **Humorous Advertising:** Opportunity to disrupt traditional advertising by using humor to promote products in unexpected and engaging ways. - **Temperature Control Technology:** Opportunity to innovate and disrupt the HVAC industry by developing advanced temperature control systems that can quickly and accurately adjust between heating and cooling modes. - **Visual Contrast Marketing:** Opportunity to disrupt marketing strategies by utilizing visual contrast to highlight the benefits and capabilities of products or services. ### Who This Affects Most - **Home Appliance:** Opportunity to revolutionize the home appliance industry by creating intelligent and efficient heating and cooling systems that can cater to various temperature needs. - **Advertising:** Opportunity to disrupt the advertising industry by harnessing the power of humor to create memorable and impactful campaigns. - **HVAC:** Opportunity to innovate within the HVAC industry by developing cutting-edge air conditioning systems that can rapidly switch between heating and cooling modes, providing optimal temperature control. ## Related on Trend Hunter - [Artful Air Conditioners](https://www.trendhunter.com/trends/lg-artcool-gallery.md) - [Stylish Sustainable Heat Pumps](https://www.trendhunter.com/trends/electric-air-and-blond.md) - [Artful Multifunctional AC Systems](https://www.trendhunter.com/trends/artcool.md) - [Convention-Challenging AC Campaigns](https://www.trendhunter.com/trends/windfree.md) - [Cooling Solution Contests](https://www.trendhunter.com/trends/cooling-solution-contests.md) - [AI-Enhanced Air Conditioners](https://www.trendhunter.com/trends/menopause-mode.md) - [Accordion-Style Air Conditioners](https://www.trendhunter.com/trends/foldable-ac.md) - [Wearable Air Conditioners](https://www.trendhunter.com/trends/qoola.md) - [Branded Cooling Murals](https://www.trendhunter.com/trends/white-claw-mural.md)