# Quirky Dried Superfood Packaging The Holy Snack Brand Features Dynamic, Eye-Catching Labels By Mishal Omar | Published 2017-07-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/holy-snack References: [thedieline](http://www.thedieline.com/blog/2017/6/22/the-holy-grail-of-snacking-is-here-with-holy-snack) & [studiochapeaux](http://www.studiochapeaux.com/) The creative agency Studio Chapeaux has designed a new brand identity for the Swiss brand Holy Snack, which offers a series of dried superfoods for consumers to enjoy. The Holy Snack brand offers a variety of dried foods in its packages, including a Mango, Brazil Nuts & Raisin, and a Raisin, Coconut & Cashew. The former is decorated with a bright orange label, while the latter is decorated with a purple one. Both packages feature graphics of a man dressed in various outfits holding a suitcase, which is designed as a transparent square that reveals the contents that the packaging contains. Holy Snacks' quirky branding makes consumers more likely to purchase the brand's healthy offerings. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 78% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Quirky Packaging Design:** Opportunity for brands to create eye-catching and unique packaging that stands out on store shelves. - **Dried Superfoods:** Growing trend of dried superfoods as a convenient and healthy snack option for consumers. - **Brand Personalization:** Increasing demand for brands to create unique and personalized experiences for consumers through branding and packaging. ### Who This Affects Most - **Food and Beverage:** Food and beverage companies can innovate by offering a wider range of dried superfood snacks and incorporating unique packaging designs. - **Creative Agencies:** Opportunity for creative agencies to work with food brands to develop quirky and memorable branding and packaging concepts. - **Health and Wellness:** Health and wellness industry can capitalize on the trend of dried superfoods by creating and marketing their own branded versions with distinct packaging. ## Related on Trend Hunter - [Healthy Snack Rebrands](https://www.trendhunter.com/trends/eat-real-snacks-1.md) - [Vibrant Snack Packaging Designs](https://www.trendhunter.com/trends/cooper-street-snacks.md) - [Rebranded Snack Packaging](https://www.trendhunter.com/trends/graze.md) - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md) - [Better-For-You Snack Branding](https://www.trendhunter.com/trends/unique-snacks.md) - [Better-for-You Snack Rebrands](https://www.trendhunter.com/trends/eat-real-1.md) - [Grab-and-Go Date Snacks](https://www.trendhunter.com/trends/myjool.md) - [Vibrant Better-For-You Snack Packaging](https://www.trendhunter.com/trends/betterforyou-snack-packaging.md) - [Retro Snack Rebrands](https://www.trendhunter.com/trends/back-to-nature-1.md)