# Cold-Pressed Plant-Based Milkshakes The Holy Moly Nutshakes Come in Three Tasty Flavors By Michael Hemsworth | Published 2020-09-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/holy-moly-nutshakes References: [foodbev](https://www.foodbev.com/news/holy-moly-debuts-line-of-plant-based-milkshakes-in-uk/) The [Holy Moly](https://www.trendhunter.com/trends/sauce-range) Nutshakes are a new product from the brand that are positioned to offer consumers in the UK with a tasty, satisfying and dairy-free option to enjoy when craving a conventional milkshake. The vegan-friendly shakes have a gluten-free recipe that is achieved using a blend of raw unpasteurized almond milk almond with fresh fruit to achieve a low-calorie, high-floor product. Featuring an average of 73 calories per 150ml serving, the shakes come in three flavor options including Chocolate Almond, Strawberry Almond and Banana Almond. Co-Founder Tom Walker explained the new Holy Moly Nutshakes further saying, "We are committed to innovation and disrupting the food and drink industry by providing consumers and retailers with more choice. We’ve had success with Dips, bringing an all-natural, branded, plant-based product range to a stagnant category. By launching Nutshakes in [Sainsbury’s](https://www.trendhunter.com/trends/arla-protein-milkshake), we will be applying the same level of innovation to the [ready-to-drink market](https://www.trendhunter.com/trends/plantbased-readytodrink-shakes). The Nutshakes are unlike anything else on the market. The product is made from a blend of raw, unpasteurised almond mylk and fresh fruit. We don’t heat pasteurise the nut mylk and instead use a cutting edge cold-press production process that retains the nutritional value of the natural ingredients to deliver the optimum health benefits.” ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 79% | Activity: 93% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Milkshakes:** The rise of plant-based products provides an opportunity for innovation and disruption in the dairy and beverage industries. - **Cold-pressed Beverages:** The use of cold-pressed production processes can be applied to other beverage categories to retain nutritional value and differentiate from competitors. - **Low-calorie Products:** There is a growing demand for low-calorie options in the food and beverage industry, presenting an opportunity for companies to innovate and meet consumer needs. ### Where This Applies - **Dairy Alternatives:** The growth of the dairy-free market presents opportunities for companies to develop and market innovative plant-based products. - **Beverages:** The use of cold-pressed production methods in the beverage industry can create products with higher nutritional value and an edge over competitors. - **Health and Wellness:** Low-calorie options in the food and beverage industry align with the growing interest in health and wellness, providing opportunities for companies to develop and market innovative products. ## Related on Trend Hunter - [Nutritious Protein Milkshakes](https://www.trendhunter.com/trends/shaken-udder-protein-milkshakes.md) - [Vegan-Friendly Dip Products](https://www.trendhunter.com/trends/plantbased-dips.md) - [Ready-to-Drink Complete Meal Shakes](https://www.trendhunter.com/trends/power-shakes.md) - [Warm Weather Plant-Based Shakes](https://www.trendhunter.com/trends/summertime-shakes.md) - [Versatile All-Natural Cooking Sauces](https://www.trendhunter.com/trends/sauce-range.md) - [Indulgent Probiotic Coconut Yogurts](https://www.trendhunter.com/trends/malk-shake.md) - [Diner-Inspired Prepackaged Milkshakes](https://www.trendhunter.com/trends/the-real-milkshake-company.md) - [Plant-Based Protein Shakes](https://www.trendhunter.com/trends/almondmilk-protein-shakes.md) - [Canned Carbon-Negative Milkshakes](https://www.trendhunter.com/trends/judes-plantbased-chocolate-shake.md)