# Ultra-Hydrating Gel Serums E.l.f. Cosmetics Launched the Holy Hydration! Thirst Burst Drops By Kalin Ned | Published 2024-12-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/holy-hydration1 References: [shoppersdrugmart](https://www.shoppersdrugmart.ca/e-l-f-cosmetics-holy-hydration-thirst-burst-drops/p/BB_609332575868?utm_source=google&utm_medium=search&utm_campaign=2024~1~4~ld~external~shoppersdrugmart~na~sdm~sdm-beauty~national~pmax~7000545-2023-sdm-ecomm-ao&utm_content=6080009~2024-sdm-ecomm-ao-pmax-prestige-en~na~en&utm_term=&gad_source=1&gclid=CjwKCAiAgoq7BhBxEiwAVcW0LKscUG_qlkbuXXX_TKJ5kVslY5vr3ePLrlMxagjSLfsKaeQc40wZehoCB7oQAvD_BwE)  The Holy Hydration! Thirst Burst Drops from e.l.f. Cosmetics are marketed as a versatile skincare product that delivers hydration, radiance, and a plump, dewy finish. Infused with a blend of [hydrating hibiscus complex, hyaluronic acid](https://www.trendhunter.com/trends/hyaluronic-acid-peptides-ceramide-collection), and complexion-improving niacinamide, this gel serum claims to provide an instant glow while improving skin texture over time. The Holy Hydration! Thirst Burst Drops are designed for multiple uses — as a serum on its own, mixed with foundation for added hydration, or as a primer under makeup. Consumers with dry, oily, or combination skin will likely appreciate the [lightweight, non-greasy texture](https://www.trendhunter.com/trends/dew-n-plump), which helps create a fresh, hydrated look without leaving residue. Additionally, its [cruelty-free and vegan formulation](https://www.trendhunter.com/trends/scentfree-hyaluronic-booster-serum), along with the absence of harmful chemicals, may attract conscious consumers looking for ethical skincare options. Image Credit: e.l.f. Cosmetics ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 67% | Activity: 61% | Freshness: 33% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Multi-function Skincare Solutions:** Products that serve multiple skincare purposes, like hydrating serums that double as primers or mix with makeup, can streamline beauty routines and appeal to minimalist consumers. - **Ethical Beauty Products:** The demand for cruelty-free and vegan skincare is growing, offering brands an opportunity to capture a market of consumers who prioritize ethical and sustainable beauty choices. - **Ingredient-focused Formulations:** Highlighting potent ingredients such as hyaluronic acid and niacinamide in product formulations can set brands apart by emphasizing effective, science-backed skincare benefits. ### Industries Being Reshaped - **Skincare:** With increasing consumer focus on both hydration and ethical formulations, the skincare industry can revolutionize product offerings to meet evolving demands for multifunctional and conscious products. - **Cosmetics:** The cosmetics industry can explore innovative product hybrids that blend skincare benefits with makeup functionality, catering to the 'less is more' beauty movement. - **Beauty Retail:** Retailers can enhance their attractiveness by curating diverse selections of ethically crafted and ingredient-centric beauty products that resonate with today's informed and value-driven shoppers. ## Related on Trend Hunter - [Cruelty-Free Gel Moisturizers](https://www.trendhunter.com/trends/holy-hydration.md) - [Advanced Hydration Serums](https://www.trendhunter.com/trends/amino-rain-glasswater-serum.md) - [Hydrating Bronzing Drops](https://www.trendhunter.com/trends/elf-skin-1.md) - [100-Hour Hydration Serums](https://www.trendhunter.com/trends/hydration-serum.md) - [Weightless Hydration Serums](https://www.trendhunter.com/trends/forest-water-hyaluronic-serum.md) - [Milky Hydration Serums](https://www.trendhunter.com/trends/hydrating-milk-serum.md) - [Advanced Hydrating Serums](https://www.trendhunter.com/trends/advanced-hydrating-serum.md) - [Hydrating Lightweight Gel Serums](https://www.trendhunter.com/trends/lightweight-gel-serum.md) - [Nourishing Bronzing Drops](https://www.trendhunter.com/trends/affordable-bronzing-drops.md)