# Holy Hotel Guests Travelodge Special For Certain Names By Alex Covert | Published 2007-12-13 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/holy-hotel-guests-travelodge-special-for-certain-names References: [news.yahoo](http://news.yahoo.com/s/afp/20071211/od_afp/britainhotelchristmasoffbeat) Travelers staying in Britain, Ireland and Spain could get themselves a free night's lodging in the offbeat chance that they are married and their names are Joseph and Mary. In conjunction with the [Christmas season](https://www.trendhunter.com/trends/melia-white-house), the [hotel chain](https://www.trendhunter.com/trends/bwh-hotels), Travelodge, is offering this very limited special to visitors who can provide proof of their marriage and identities. Can you say, "Holy marketing?" **Implications** - Businesses are no strangers to using gimmicks as promotional tools. In the wake of certain events and holidays, it's the perfect way to provide [special offers to consumers](https://www.trendhunter.com/trends/ricardo-beverly-hill) who are constantly looking for deals. This method of promotion is seasonal and occasional, but it's the perfect opportunity for businesses to take advantage of the situation and make a profit off of it. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 46% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Religious](https://www.trendhunter.com/religious) ## Key Themes ### Why This Trend Is Growing - **Promotional Gimmicks:** Businesses can use gimmicks as a seasonal and occasional marketing strategy to attract consumers and generate profit. - **Special Offers:** Creating special deals and promotions tied to specific events or holidays can help businesses stand out and cater to deal-seeking consumers. - **Seasonal Promotions:** Capitalizing on certain seasons or holidays to offer unique promotions can be an effective way for businesses to boost sales and customer engagement. ### Industries Being Reshaped - **Hospitality:** Hotels and accommodations can leverage gimmicks and special offers to attract guests and increase bookings, particularly during holiday seasons. - **Travel and Tourism:** In the travel industry, using seasonal promotions and gimmicks can help attract more customers and entice them to choose certain destinations or accommodations. - **Retail:** Retailers can implement promotional gimmicks and special offers during specific holidays or events to drive customer traffic and boost sales. ## Related on Trend Hunter - [Overly Festive Hotel Suites](https://www.trendhunter.com/trends/notsosilentnight-suite.md) - [Free Family Hotel Getaways](https://www.trendhunter.com/trends/ihg-hotels.md) - [Name-Based Sandwich Campaigns](https://www.trendhunter.com/trends/firehouse-subs-name-of-the-day.md) - [Festively Decorated Hotel Suites](https://www.trendhunter.com/trends/new-york-marriott-marquis.md) - [Lost Luggage-Focused Promotions](https://www.trendhunter.com/trends/holiday-relief.md) - [Newlywed Pancake Giveaways](https://www.trendhunter.com/trends/wedding-pancakes.md) - [Nostalgic Motel Campaigns](https://www.trendhunter.com/trends/retro-beach-motelier.md) - [Festive Soda Brand Suites](https://www.trendhunter.com/trends/santas-suite-retreat.md) - [Cheeky Holiday-Inspired Sofa Campaigns](https://www.trendhunter.com/trends/couchmas.md)