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# Urban Lingerie Shoots
‘The Holy Grail' by Laura Karasinski is in Search of Fierce Fash

By Marissa Brassfield | Published 2010-04-11 | Naughty
Source: Trend Hunter, https://www.trendhunter.com/trends/holy-grail-by-laura-karasinski
References: [behance.net](http://www.behance.net/Gallery/The-Holy-Grail/478861) & [housemaedchen.deviantart](http://housemaedchen.deviantart.com/)

‘The Holy Grail’ by Laura Karasinski, with styling and art direction by Raffaela Loebl, is a sizzling shoot that features a model wearing lingerie, see-through shirts and a diaphanous scarf. In literature and some religious theory, the Holy Grail was a chalice; here, no such item is present.

I posit that perhaps the Holy Grail of fashion is a scantily-clad model. No matter what its inspiration is, ‘The Holy Grail’ by Laura Karasinski is definitely worth checking out.

## Trend Insights (Trend Hunter)

- Score: 6.0/10
- Popularity: 89% | Activity: 82% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty)

## Key Themes

### Key Themes Behind This Trend

- **Lingerie Fashion Photography:** Opportunity for disruptive innovation by creatives within the fashion and photography industries to explore edgier lingerie-themed shoots
- **Provocative Styling:** An opportunity for fashion professionals to explore provocative styling that pushes boundaries and normalizes lingerie as fashionable outerwear
- **Realistic Representation:** Opportunity for fashion professionals to represent all body types through lingerie fashion photography in order to create more inclusive conversations around lingerie and fashion

### Where This Applies

- **Fashion:** Fashion professionals can benefit from exploring more edgier, provocative styling to create a larger market for fashionable lingerie outerwear options
- **Photography:** Photographers can seize the opportunity to explore lingerie fashion photography as a creative niche that pushes boundaries and challenges norms around what is considered fashionable and beautiful
- **Advertising:** An opportunity for advertisers to capitalize on the trend towards more realistic representations of women of all sizes when incorporating lingerie into their ads.

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