# Religious Gyms DJK Hamburg Ad Inspires Catholics to Burn the Other Cheek By Vincent Salera | Published 2009-02-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/holy-exercising-catholics-encouraged-to-workout-together References: [adsoftheworld](http://adsoftheworld.com/media/ambient/djk_hamburg_the_jesus_treadmill) We already have sports clubs exclusively for men and women. Why not a sports club for Catholics? This ad for the [Christian](https://www.trendhunter.com/trends/dior-and-technogym) sports club DJK Hamburg claims “Even Jesus didn’t walk alone all the time. Join us!" As a Catholic, I know we have many things to feel guilty about; now we can feel guilty for not exercising. The ad was created by advertising agency Grabarz & Partner, Hamburg, Germany with creative direction from Martin Graß, Djik Ouchiian and Thorsten Sievering. The copy was written by Max Benrath. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 18% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Religious Fitness Clubs:** Creating fitness clubs catering specifically to religious groups, providing a unique and inclusive space for exercise. - **Faith-based Wellness Programs:** Developing wellness programs that incorporate religious beliefs and practices to promote physical fitness and spiritual well-being. - **Religion-connected Exercise Classes:** Offering exercise classes and workouts infused with religious themes and teachings, combining physical activity with spiritual connection. ### Where This Applies - **Fitness and Recreation:** The fitness and recreation industry has the opportunity to diversify its offerings by creating specialized fitness clubs for religious groups. - **Wellness and Religion:** The wellness industry can tap into the religious market by developing faith-based wellness programs that cater to the spiritual and physical needs of individuals. - **Advertising and Marketing:** Advertising and marketing agencies can explore disruptive innovation by creating campaigns that leverage religious themes to promote fitness and well-being. ## Related on Trend Hunter - [Sizable Athletic Membership Parties](https://www.trendhunter.com/trends/the-athletic-clubs.md) - [Streetside Challenge Billboards](https://www.trendhunter.com/trends/gymbox-start-line.md) - [Breakup Gym Campaigns](https://www.trendhunter.com/trends/we-didnt-work-out-so-lets-workout-somewhere-else.md) - [Empowering Fitness Journey Campaigns](https://www.trendhunter.com/trends/reform-the-rules.md) - [Religious Mascot Official Merchandise](https://www.trendhunter.com/trends/luce.md) - [Sporty Laundromat Takeovers](https://www.trendhunter.com/trends/laundromatch.md) - [Motivational Athlete Campaigns](https://www.trendhunter.com/trends/adidas-you-got-this.md) - [Diversity-Focused Fitness Campaigns](https://www.trendhunter.com/trends/united-we-sweat.md) - [Gym-Focused Dating App Badges](https://www.trendhunter.com/trends/adidas-and-bumble.md)