# Mushroom-Powered Lickable Treats HOLY CAP Squeezees Support Gut Health, Daily Vitality & More By Laura McQuarrie | Published 2026-01-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/holy-cap-squeezees References: [petfoodprocessing.net](https://www.petfoodprocessing.net/articles/20084-holy-cap-lands-in-us-bringing-functional-fungi-to-pets) & [holycap.shop](https://holycap.shop/)  Mushroom-powered pet supplement company [HOLY CAP](https://www.trendhunter.com/trends/holy-hydrogen) launched HOLY CAP Squeezees, a range of creamy, functional, lickable treats to nourish pets with clean proteins, organic mushroom extracts and whole-food ingredients. Within the last few years, health-conscious consumers have become familiar with functional mushrooms for their own benefit. And through Traditional Chinese Medicine, Brian Cheng knew the benefits of mushrooms and saw the potential to better represent fungi in pet nutrition—especially since nearly all studies performed on functional mushrooms were done on animals. HOLY CAP Squeezees have officially introduced themselves to the world on [Kickstarter](https://www.trendhunter.com/trends/nustack) with three blends: Daily Ritual for everyday vitality, Happy [Gut](https://www.trendhunter.com/trends/functional-creamers) with pumpkin, ginger and postbiotics, and Calm & Chill to bring a sense of ease to life's overwhelming moments. Across the lineup, these purposeful squeezable treats for pets are free from preservatives, artificial flavoring and fillers. ## Trend Insights (Trend Hunter) - Score: 7.2/10 - Popularity: 77% | Activity: 78% | Freshness: 61% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### What Makes This Trend Stand Out - **Pet Wellness Supplements:** Pet owners increasingly seek natural supplements to enhance their pets' health, opening avenues for innovative formulations using ingredients like functional mushrooms. - **Functional Pet Foods:** The trend of integrating functional ingredients in pet food is gaining traction, driven by scientific studies supporting their benefits in animal nutrition. - **Sustainable Pet Nutrition:** Rising consumer demand for eco-friendly pet products encourages the development of nutritious treats using organic and sustainable ingredients. ### Sectors Adopting This - **Pet Food Industry:** The pet food industry is ripe for innovation as companies explore integrating health-promoting ingredients inspired by human wellness trends. - **Functional Ingredients Sector:** Companies within this sector can capitalize on the growing interest in functional ingredients for pets, driven by parallels to human health benefits. - **Natural and Organic Products:** The shift toward natural and organic products extends to the pet market, highlighting opportunities for brands offering sustainably sourced nutritional options. ## Related on Trend Hunter - [Medical Nutrition Protein Solutions](https://www.trendhunter.com/trends/lacprodan-blg100-acidic.md) - [Longevity-Focused Dog Supplements](https://www.trendhunter.com/trends/daily-dog-supplement.md) - [Gut-Friendly Dog Food Toppers](https://www.trendhunter.com/trends/daily-boost-toppers.md) - [Fitness-Approved Nutritional Supplements](https://www.trendhunter.com/trends/rep-fitness.md) - [Dissolving Canine Wellness Products](https://www.trendhunter.com/trends/canine-wellness-products.md) - [Animal Shelter-Supporting Brand Initiatives](https://www.trendhunter.com/trends/shelters-united.md) - [Outdoor-Specific Canine Foods](https://www.trendhunter.com/trends/field-stream-pet-food.md) - [Plant-Based Metabolic Supplements](https://www.trendhunter.com/trends/metabolic-power.md) - [Celeb-Founded Premium Dog Foods](https://www.trendhunter.com/trends/hartfelt.md)