# Elegant Jam Jar Branding Holy Belle Moonshine Packaging Has a Lovely Crafted Quality About it By Amelia Roblin | Published 2013-10-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/holy-belle-moonshine-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2013/10/holy-belle-moonshine-student-project.html) & [joycette.net](http://www.joycette.net/) With Holy Belle Moonshine packaging, the notion of [illicitly distilled whiskey](https://www.trendhunter.com/trends/whisky-designs) is given a touch of feminine charm. The jam jars maintain that under-the-table idea, yet they would simultaneously look quite fitting in a mother's kitchen. Joyce Russell's task was to create a branding and bottling strategy for North Georgia's Holy Mountain Distillery. The aim was to suggest the product's artisan nature and to shroud it in a sense of mystery. The first goal was accomplished beautifully with the choice of common [mason jars](https://www.trendhunter.com/trends/artisanal-pour-bottles) and the incorporation of handwritten text on the label. The second was achieve with the the use of dark ink and the inclusion of a little black book of cocktail recipes. Holy Belle Moonshine packaging is finished off fetchingly in a [little wooden box](https://www.trendhunter.com/trends/hunter-luxury) with country-style straw padding. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 48% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Feminine Moonshine Packaging:** Designing moonshine packaging with a feminine touch creates a unique market differentiation and appeals to a broader range of consumers. - **Artisanal Packaging:** Incorporating handmade or hand-drawn elements in packaging can position a product as being authentically artisanal and create a story around the brand. - **Mason Jar Packaging:** Using mason jars as a packaging container can add a rustic, nostalgic, and eco-friendly element to a product and capitalize on the trend towards sustainable packaging solutions. ### Sectors Adopting This - **Distillery:** Distilleries can explore new branding and packaging strategies that use unconventional materials or designs to stand out from competitors and appeal to a wider market. - **Food and Beverage:** Food and beverage companies can experiment with various packaging containers that reflect their brand values and differentiate their products from those of their competitors. - **Craft and Artisanal Products:** Craft and artisanal product makers can capitalize on the trend towards authenticity and nostalgia by incorporating handmade or hand-drawn elements in their branding and packaging design. ## Related on Trend Hunter - [Elegant Bottle Re-Designs](https://www.trendhunter.com/trends/glendalough-distillery.md) - [Artisan-Quality Cream Liqueurs](https://www.trendhunter.com/trends/doc-brown-farm-distillers.md) - [Heritage-Inspired Sophisticated Whisky Packaging](https://www.trendhunter.com/trends/sophisticated-whisky-packaging.md) - [Ready-to-Pour Tinned Spirits](https://www.trendhunter.com/trends/departed-spirits.md) - [Folklore-Inspired Spirit Branding](https://www.trendhunter.com/trends/bathtub-gin-x-tart-london-limited-edition.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Elegant Rum Packaging Designs](https://www.trendhunter.com/trends/zacapa-rum.md) - [Moonshine Party Packs](https://www.trendhunter.com/trends/midnight-moon-party-in-a-box.md) - [Miniature Moonshine Jars](https://www.trendhunter.com/trends/moonshine-jar.md)