# Fashion-Inspired TV Channels Holt Renfrew is Launching a TV Channel for Air Canada Planes By Christopher Magsambol | Published 2015-08-31 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/holt-renfrew References: [marketingmag](http://www.marketingmag.ca/brands/the-sky-is-the-limit-for-holts-155254) & [youtu.be](https://youtu.be/SIRf08wEtVY) Holt Renfrew continues to grow its brand and has now entered the television business. The luxury department store is collaborating with Air Canada to add an in-flight channel to its enRoute catalog. All the programs on the channel will be Holt Renfrew-produced and will be series of documentaries that outline the store's newest endeavors. The channel will be comprised of 20 documentaries that give viewers a behind-the-scenes look at some of the [luxury retailer's iconic events](https://www.trendhunter.com/trends/happy-together), including the set up of its Christmas windows. Essentially, the camera is brought along to [fashion shows](https://www.trendhunter.com/trends/couture-for-a-cause), trips to studios and will feature up and coming designers. In a rather brilliant marketing tool, Holt Renfrew will use these films to introduce viewers to the fall edition of Holts Magazine, as well as a detailed look into the new [Holt Renfrew Men's Store](https://www.trendhunter.com/trends/maje-x-holt-renfrew). ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 7% | Activity: 31% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **In-flight Branded TV Channels:** Opportunity for luxury brands to create branded channels for airlines with a captive audience. - **Fashion Industry Content Production:** Opportunity for fashion brands to use video production as a marketing tool to showcase behind-the-scenes content, fashion shows, and up-and-coming designers. - **Branded Catalogs:** Opportunity for brands to collaborate and create branded catalogs to showcase their products and services with partners across industries. ### Industries Being Reshaped - **Luxury Retail:** Luxury retailers can collaborate with airlines to create branded in-flight content to showcase their brand and latest events. - **Fashion Production:** Fashion brands that produce video content can showcase collections, up-and-coming designers, and behind-the-scenes content to attract customers and build brand loyalty. - **Travel and Hospitality:** Hotels and airlines can collaborate with luxury and fashion brands to offer in-room branded content and catalogs as a value-add for customers. ## Related on Trend Hunter - [Shops-In-Shop Openings](https://www.trendhunter.com/trends/maje-x-holt-renfrew.md) - [Canadian Retailer Expansions](https://www.trendhunter.com/trends/knix-partners.md) - [Luxury Retail Expansions](https://www.trendhunter.com/trends/yorkdale-shopping-center.md) - [Brand Heritage Exhibitions](https://www.trendhunter.com/trends/archival-exhibition.md) - [Men-Focused Everyday Wear Lines](https://www.trendhunter.com/trends/skims-mens.md) - [Canadian-Founded Beauty Expansions](https://www.trendhunter.com/trends/gee-beauty.md) - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/luxury-fashion-film.md) - [Conscious Consumerism Apparel](https://www.trendhunter.com/trends/or-collective-and-h-project.md) - [Streaming Shopping Channels](https://www.trendhunter.com/trends/qvc-and-hsn-on-philo.md)