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# Premium Instant Lattes
Holsem Launches a New Premium Instant Latte Line with Five Flavors

By Kanesa D | Published 2022-10-19 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/holsem
References: [bevnet](https://www.bevnet.com/news/2022/holsem-launches-premium-instant-latte-line) & [holsemcoffee](https://holsemcoffee.com/)

![Premium Instant Lattes](https://cdn.trendhunterstatic.com/thumbs/490/holsem.jpeg)

Holsem has debuted a new line of plant-based instant lattes made with specialty coffee and whole ingredients. Arriving in ‘Banana Bread,’ ‘Blueberry Maple,’ ‘Chocolate Peanut Butter,’ ‘Matcha Mint,’ and ‘Orange Vanilla Bean,’ these instant lattes can be purchased online at the Holsem website in single bags by flavor or subscription. Holsem’s coffee is ethically sourced, contains pure ingredients, and has no artificial flavors or preservatives. The brand-new instant lattes are all created with real, whole-food components, and 100% pure grade A maple syrup is used as the sweetener.

“As I learned more about the origins and politics of food, I quickly realized that the options of healthy flavored coffee and latte beverages were not easily accessible. I wanted to enjoy a fun, flavor filled coffee experience without sacrificing the quality or source of ingredients. [...] That’s what we do at Holsem – give you real ingredients that nature made for us all to enjoy.” says Muna Farhat, Co-Founder of Holsem.

Image Credit: Holsem Coffee

## Trend Insights (Trend Hunter)

- Score: 5.7/10
- Popularity: 78% | Activity: 80% | Freshness: 13%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What Makes This Trend Stand Out

- **Plant-based Specialty Coffee:** Invest in creating plant-based specialty coffee and other drinks using whole and pure ingredients to cater to the rising demand for healthy and sustainable options.
- **Ethical Sourcing:** Ensure ethical sourcing of coffee and other ingredients to appeal to consumers who care about the origins and transparency of their food and drinks.
- **Instant Latte Mix:** Develop new instant latte flavors using high-quality plant-based ingredients to meet the growing demand for convenient yet healthy beverages.

### Sectors Adopting This

- **Coffee and Beverage Industry:** The coffee and beverage industry can capture the health-conscious market by offering high-quality, sustainable, and ethically sourced products.
- **Plant-based Food Industry:** The plant-based food industry can explore the realm of coffee and beverage production by creating healthy, plant-based instant lattes and other drinks.
- **Online Retail Industry:** The online retail industry can tap into the growing market of health-conscious consumers by offering subscription services for healthy and sustainable coffee and beverage products.

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