# Holographic Concert Tours This Company is Using Holographic Technology for a New Concert Series By Katherine Pendrill | Published 2016-04-12 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/holographic-technology References: [thenextweb](http://thenextweb.com/insider/2016/04/11/notorious-b-i-g-may-go-on-tour-again-20-years-after-his-death/) & [billboard](http://www.billboard.com/articles/columns/hip-hop/7326505/arht-media-secures-digital-rights-notorious-big-hologram) Augmented Reality Holographic Technology (ARHT) recently acquired the rights to deceased rapper Notorious B.I.G.'s likeness and subsequently announced that it will bring back the star as a hologram. As a result, fans may soon be able to see the rapper on stage 20 years after his death. ARHT has already begun using [holographic technology](https://www.trendhunter.com/trends/mini-holographic-projector) to insert the rapper into a music video for Faith Evan's upcoming single titled 'The King & I.' Following this release, the company plans to take the rapper on tour as a [holographic image](https://www.trendhunter.com/trends/holographic-spectacle). This is done by using transmission technology to create [digital humans](https://www.trendhunter.com/trends/remembermeai) that can be scaled up to any size venue. The company calls these human holograms 'Humagrams' and claims they can be displayed nearly anywhere. While the company explains that it will need to clear everything with the rapper's family first, fans could soon be seeing Notorious B.I.G. live in a whole new way. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 27% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Holographic Concert Tours:** ARHT plans to take deceased rapper Notorious B.I.G. on tour as a holographic image, indicating an opportunity for AR/VR hardware innovation. - **Augmented Reality Holographic Technology:** The advent of holographic technology as a means for entertainment creates opportunity for startup innovation. - **Digital Humans:** The development of Humagrams creates new opportunities for AI startups to innovate and develop algorithms for generating human-like holograms. ### Where This Applies - **Entertainment:** Holographic concerts present a disruptive innovation opportunity in the live entertainment industry, with the potential for VR/AR-enhanced live experiences. - **Technology:** The development of holographic technology presents an opportunity for hardware companies to produce innovative AR/VR headsets for consumers. - **Artificial Intelligence:** The rise of digital humans and holographic technology presents an opportunity for AI startups to innovate and advance their algorithms for generating realistic human holograms. ## Related on Trend Hunter - [Interactive Hologram Tributes](https://www.trendhunter.com/trends/la-comic-con.md) - [Hyper-Realistic Holograms](https://www.trendhunter.com/trends/solidlight.md) - [Full-Body Hologram Displays](https://www.trendhunter.com/trends/portl-epic.md) - [Immersive Holographic Zoos](https://www.trendhunter.com/trends/hologram-zoo.md) - [AR Music Concerts](https://www.trendhunter.com/trends/rolling-stones-bitmoji-show-lens.md) - [Meeting-Enhanced 3D Holograms](https://www.trendhunter.com/trends/holobox.md) - [Real-Time Hologram Applications](https://www.trendhunter.com/trends/holoport.md) - [Portable Holographic Displays](https://www.trendhunter.com/trends/looking-glass-go.md) - [Free-Floating Holographic Displays](https://www.trendhunter.com/trends/looking-glass-gen2.md)