# Fiery Holographic Sneakers YRU's 'BLAZ3' Shoes Boast a Chunky Shape and are 90s-Inspired By Jana Pijak | Published 2018-07-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/holographic-sneaker References: [yru.life](https://www.yru.life/collections/neu-realeases/products/blaz3-red) YRU's 'BLAZ3' sneaker is a [chunky and 90s-inspired style](https://www.trendhunter.com/trends/wonder-runner) that is offered in two bold colorways that both feature a signature, flame detail. Drawing inspiration from recent motocross and racing-themed styles that are an homage to nostalgia, the flame-accented shoes boast a holographic upper consisting of fabric, plastic and vegan leather. In addition to a red colorway that features black, iridescent and and white accents, YRU also offers the shoes in a purple hue which is accented with similar aquatic tones of blue and silver. Mimicking the silhouette of runway cult styles like [Balenciaga's](https://www.trendhunter.com/trends/platform-sneaker-1) widely popular [Triple S](https://www.trendhunter.com/trends/triple-paste-eczema-care) shoe, YRU offers its own whimsical and budget-friendly version for a Millennial core demographic. The brand's club kid-friendly style is also evident with its focus on bright colors that are more daring than its luxe point of reference. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 54% | Activity: 73% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Chunky Sneakers:** Opportunity to create chunky sneakers with unique and bold design elements. - **90s-inspired Fashion:** Opportunity to tap into the nostalgia of the 90s with fashion trends and styles. - **Holographic Material:** Opportunity to incorporate holographic materials into various fashion items for a futuristic and eye-catching look. ### Where This Applies - **Footwear:** Opportunity for footwear brands to create innovative and attention-grabbing designs. - **Fashion:** Opportunity for fashion designers to draw inspiration from the 90s and create nostalgic and trendy pieces. - **Material Technology:** Opportunity for companies specializing in material technology to develop holographic fabrics and plastics for use in various industries. ## Related on Trend Hunter - [Flame-Themed Retro Sneakers](https://www.trendhunter.com/trends/flames-collection.md) - [Bold Futuristic Running Shoes](https://www.trendhunter.com/trends/clifton-one9.md) - [Dynamic Ultra-High Sneakers](https://www.trendhunter.com/trends/platform-sneaker-1.md) - [Neon-Hued Trail Sneakers](https://www.trendhunter.com/trends/hoka-speedgoat-2.md) - [Retro-Futuristic Chunky Sneakers](https://www.trendhunter.com/trends/wonder-runner.md) - [Bright Colorblocking Lifestyle Sneakers](https://www.trendhunter.com/trends/2002r-sneaker-5.md) - [Dynamic Pointed Luxe Sneakers](https://www.trendhunter.com/trends/reptile-sneaker-1.md) - [Bubble-Like Semi-Transparent Sneakers](https://www.trendhunter.com/trends/superstar-bubble.md) - [Hyper-Futuristic Running Shoes](https://www.trendhunter.com/trends/fast-rb-nitrotm-elite.md)