# Mermaid-Inspired Platforms YRU's 'LALA MERMAID' Sneaker Features Holographic Sequins By Jana Pijak | Published 2017-11-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/holographic-sequins References: [yru.life](https://www.yru.life/collections/neu-realeases/products/lala-mermaid) E-retailer YRU is known for its vibrant and daring accessory range, and its 'LALA MERMAID' sneaker is no exception thanks to a platform that is accented with holographic sequins. The platform also boasts a ribbed heel that is fitted with an anti-slip texture. While this statement sneaker's heels feature holographic sequins, its upper is a faux patent leather in a matching holographic hue. With pink, blue, and violet undertones, this sneaker is appropriately named the LALA MERMAID and sets a whimsical tone when worn. This fun shoe will appeal to Gen Z and Millennial fashion fans whose style is inspired by [90s nostalgia](https://www.trendhunter.com/trends/ymc-x-merrell-moab-slide-2), along with the decade's fearless nightlife scene and the aesthetic that goes along with it. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 29% | Activity: 45% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Holographic Sequin Accents:** The trend of holographic sequin accents in footwear presents opportunities for innovative designs and unique fashion statements. - **90s Nostalgia Fashion:** The trend of fashion inspired by 90s nostalgia creates a market for products that appeal to Gen Z and Millennial consumers seeking a retro aesthetic. - **Whimsical Footwear:** The trend of whimsical footwear allows for creative and playful designs that cater to fashion enthusiasts looking for unique and eye-catching shoes. ### Where This Applies - **Fashion Accessories:** The fashion accessories industry can leverage the trend of holographic sequin accents in footwear to develop innovative accessory designs that complement the style of the shoes. - **Fashion Retail:** Fashion retailers can tap into the trend of 90s nostalgia fashion by curating collections that feature retro-inspired clothing and accessories, catering to the preferences of Gen Z and Millennial customers. - **Footwear Manufacturing:** The footwear manufacturing industry has the opportunity to explore the trend of whimsical footwear and create unique shoe designs that appeal to consumers looking for playful and unconventional styles. ## Related on Trend Hunter - [Dynamic Ultra-High Sneakers](https://www.trendhunter.com/trends/platform-sneaker-1.md) - [Boldly Patterned Colorful Sneakers](https://www.trendhunter.com/trends/salomon-sr811-platform.md) - [Platform Statement Shoes](https://www.trendhunter.com/trends/8inch-flipflops.md) - [Sequin-Adorned Vibrant Footwear](https://www.trendhunter.com/trends/karintha-sequin.md) - [Jellyfish-Inspired Sneakers](https://www.trendhunter.com/trends/pharrell-williams-and-adidas-originals.md) - [Thematic Ombre-Effect Sneakers](https://www.trendhunter.com/trends/wicked-hightop-sneakers.md) - [Futuristic Sandal Hybrid Sneakers](https://www.trendhunter.com/trends/versace-mercury.md) - [Bubble-Like Semi-Transparent Sneakers](https://www.trendhunter.com/trends/superstar-bubble.md) - [Romanticized Shoe Designs](https://www.trendhunter.com/trends/mademe-x-dr-martens-1461-quad-shoe.md)