# Interactive Holographic Packaging Immertia Enriches Packaging with Tiny, Helpful Human Holograms By Laura McQuarrie | Published 2021-09-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/holographic-packaging References: [prnewswire](https://www.prnewswire.com/news-releases/hologram-help-from-product-packaging-301385553.html) & [immertia.io](https://immertia.io/bayer/) [Holographic packaging](https://www.trendhunter.com/trends/imagix) is being introduced by tech start-up [Immertia](https://www.trendhunter.com/trends/ar-assistant) to provide additional information from a friendly human face. As the company describes, "there's a person, a hologram, inside the packaging, waiting to provide information and advice. In English, or in Spanish." Rather than having to wait for someone in a store to answer a product question, consumers can now rely on interactions with the tiny human hologram. Powered by [realistic augmented reality](https://www.trendhunter.com/trends/no-bs-motivator-experience), the tool is activated by a smartphone and the hologram can be viewed through a camera. Consumers have the benefit of learning about the product itself, from the product itself, along with getting helpful advice and usage instructions straight from the package in a fun and interactive way. Immertia sees applications for this technology in everything from food and beverage to health, education and manufacturing. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 93% | Activity: 97% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Interactive Holographic Packaging:** The introduction of interactive holographic packaging could revolutionize the overall packaging industry. - **Augmented Reality Packaging:** Augmented reality packaging can provide consumers with a unique product experience and give companies a new way to differentiate their product from competitors. - **Human-friendly Packaging:** Human-friendly packaging with tiny holographic humans can make products more engaging and create a new level of interaction between consumers and brands. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can utilize interactive holographic packaging to provide consumers with nutritional information, recipe ideas, and more in an engaging way. - **Healthcare:** Interactive holographic packaging can offer significant benefits to the healthcare industry by providing patients with personalized instructions and information on their medication in a more interactive way. - **Manufacturing:** Manufacturing companies can benefit from the use of interactive holographic packaging by creating a new level of interaction with their products and allowing consumers to see how their products are made in a fun and interactive way. ## Related on Trend Hunter - [Holographic Health Concierges](https://www.trendhunter.com/trends/ar-assistant.md) - [AR Tea Packages](https://www.trendhunter.com/trends/immertia.md) - [Conversational Product Packaging](https://www.trendhunter.com/trends/cleo-assistant.md) - [Digitally Enabled Packaging](https://www.trendhunter.com/trends/digitally-enabled-packaging.md) - [Interactive Juice Packaging](https://www.trendhunter.com/trends/gulf-union-foods.md) - [Universal Connected Packaging](https://www.trendhunter.com/trends/tetra-pak-iberia.md) - [Holographic Fragrance Installations](https://www.trendhunter.com/trends/the-perfume-shop-holographic-technology.md) - [AR Yogurt Packaging](https://www.trendhunter.com/trends/interactive-yogurt-packaging.md) - [Personality-Inspired Drink Packaging](https://www.trendhunter.com/trends/smart-packaging-experience.md)