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# Uber Cool Advertising
Holographic Lexus Ads

By POPEYE | Published 2007-03-29 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/holographic-lexus-ads
References: [freshcreation.nl](http://www.freshcreation.nl/comments.php?id=1001_0_1_0_C) & [vizoo.dk](http://www.vizoo.dk/main.html)

This great eye catching ad from [lexus](https://www.trendhunter.com/trends/artistic-experience) is getting major attention in Times square, New York, as you can see from the Video. The ads were created by advertising film company, VIZOO, which invented the new technology.

**Implications** - VIZOO definitely deserves credit for coming up with this ingenious way to advertise on behalf of their clients. Most people would be stunned by this [remarkable display of technology](https://www.trendhunter.com/trends/cuttingedge-display-technologies) and when you couple that with a seriously awesome car (such as a Lexus) you have a definitively memorable ad on your hands. All I know is, I can't wait to see what kind of badass ads VIZOO comes up with next.

## Trend Insights (Trend Hunter)

- Score: 3.7/10
- Popularity: 53% | Activity: 49% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials)

## Key Themes

### Key Themes Behind This Trend

- **Holovisual Advertising:** This technology developed by VIZOO for advertising purposes can be disruptive in the marketing industry, creating a new type of immersive and memorable experience.
- **Interactive Holography:** The holographic technology used in this Lexus ad creates a new platform for interactive advertising, potentially revolutionizing the industry.
- **Immersive Advertising:** The use of holographic technology can create immersive experiences that help brands engage with and captivate audiences in unprecedented ways.

### Where This Applies

- **Advertising:** The use of holographic technology for advertising purposes can create a new kind of advertising medium and potentially disrupt the traditional advertising industry.
- **Automotive:** The use of innovative advertising methods can help automotive companies like Lexus create more impactful and memorable ad campaigns to drive sales and customer engagement.
- **Film and Entertainment:** The development of holographic technology for advertising purposes could lead to new opportunities in the film and entertainment industry, potentially revolutionizing the way audiences experience content.

## Related on Trend Hunter

- [Colossal Holographic Displays](https://www.trendhunter.com/trends/colossal-holographic-display.md)
- [Weather-Triggered 3D Ads](https://www.trendhunter.com/trends/volta-media.md)
- [Groundbreaking AR Posters](https://www.trendhunter.com/trends/windooh.md)
- [Hyper-Realistic Holograms](https://www.trendhunter.com/trends/solidlight.md)
- [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md)
- [Immersive Auto-Focused Artistic Experiences](https://www.trendhunter.com/trends/artistic-experience.md)
- [3D On-Screen Cinema Ads](https://www.trendhunter.com/trends/pvr.md)
- [HDMI-Supported Holographic Displays](https://www.trendhunter.com/trends/hypervsn-smartv.md)
- [Luxury Hoverboard NFTs](https://www.trendhunter.com/trends/hoverboard-nfts.md)