# Holographic Activewear Collections American Apparel's 'Forward' is Full of Holographic Fashion By Laura McQuarrie | Published 2019-02-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/holographic-fashion References: [hellogiggles](https://hellogiggles.com/fashion/american-apparel-forward/) & [global.americanapparel](http://global.americanapparel.com/en/women-s-how-we-play_cat3550002) American Apparel recently introduced its 'Forward' line as a collection of styles made from performance-friendly, lightweight materials with a focus on holographic fashion. In the clothing collection, there are a range of pink, blue and silver holographic styles for men and women that are budget-friendly and available in sizes that run from XS to XXL. Some of the standout holographic fashion styles include the Forward Fly Half-Zip Hoodie, the Fly Muay Thai Short, the Metallic Singlet and accessories like the Mesh Fanny Pack, which help to add color and dimension to one's athletic style. To showcase the styles from its newest line, American Apparel worked with a diverse range of models like Paralympic athlete David Brown and Mexican-Guatemalan yoga instructor Luisa Fonseca. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 76% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Holographic Fashion:** Disruptive innovation opportunities in creating holographic fashion trends that combine technology and style. - **Performance Activewear:** Disruptive innovation opportunities in developing lightweight and performance-friendly activewear materials. - **Inclusive Sizing:** Disruptive innovation opportunities in catering to a wide range of sizes in activewear collections. ### Who This Affects Most - **Fashion:** Disruptive innovation opportunities in exploring holographic fashion trends in the fashion industry. - **Sports Apparel:** Disruptive innovation opportunities in incorporating holographic materials into performance activewear. - **Athletic Accessories:** Disruptive innovation opportunities in creating stylish and functional holographic accessories for athletes. ## Related on Trend Hunter - [Athleisure Line Launches](https://www.trendhunter.com/trends/performance-in-the-city.md) - [Digital Activewear Apparel](https://www.trendhunter.com/trends/alo-yoga-1.md) - [Genderless Court-Ready Apparel](https://www.trendhunter.com/trends/humanrace-4.md) - [Eco-Minded Workout Wear](https://www.trendhunter.com/trends/hm-2.md) - [Sleek Recovery-Aiding Activewear](https://www.trendhunter.com/trends/hologenix.md) - [Holographic Pet Accessories](https://www.trendhunter.com/trends/holographic-pet-accessories.md) - [Contemporary Athleisure Brands](https://www.trendhunter.com/trends/staud-sport-1.md) - [Essential 90s-Inspired Activewear](https://www.trendhunter.com/trends/90sinspired-activewear.md) - [High-Performance Workout Apparel](https://www.trendhunter.com/trends/athleta-2.md)