# Holographic Fashion Shows This Fashion Show Projected Holograms of Clothes onto Models By Mishal Omar | Published 2016-07-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/holographic-fashion-show References: [itsnicethat](http://www.itsnicethat.com/news/holographic-catwalk-shows-virtual-fashion-line-180716) & [thecreatorsproject.vice](http://thecreatorsproject.vice.com/blog/pinarviola-creates-a-holographic-fashion-show-for-a-vr-clothing-range) The digital design studio 'Pinar & Viola' created the world's first holographic fashion show for a virtual fashion line that was designed by Amber Jae Slooten. The holographic fashion show featured models who were standing behind transparent screens and wearing skin-colored suits. As the digital clothing and animations moved, the model would move with them -- creating a physical experience that was completely in sync with the digital one. In designing this virtual fashion line, Amber Jae Slooten imagined "the [future of fashion](https://www.trendhunter.com/trends/reinventing-the-runway)," with the hopes that fashion and technology can integrate as well as technology as integrated with other industries. By creating something almost tangible out of nothing but a concept, this fashion show makes a statement while also functioning as an art piece. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 95% | Activity: 93% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Virtual Fashion Lines:** Opportunity to design and showcase clothing lines through holographic fashion shows. - **Integration of Fashion and Technology:** Potential for fashion and technology to merge, creating innovative and interactive experiences. - **Physical and Digital Fusion:** Exploration of ways to seamlessly blend physical and digital elements in the fashion industry. ### Who This Affects Most - **Fashion Design:** Disruptive innovation opportunity for designers to create virtual fashion lines. - **Technology:** Opportunity for technology companies to develop advanced holographic projections for fashion shows. - **Art and Design:** Exploration of the intersection of art and fashion through the fusion of physical and digital elements. ## Related on Trend Hunter - [Immersive 3D Fashion Exhibits](https://www.trendhunter.com/trends/portalm-x-virtual-fashion-exhibition.md) - [AI-Driven Shoppable Catwalks](https://www.trendhunter.com/trends/ai-driven-shoppable-catwalk.md) - [Holographic Fragrance Installations](https://www.trendhunter.com/trends/the-perfume-shop-holographic-technology.md) - [GenAI Eyewear Shows](https://www.trendhunter.com/trends/generative-ai-fashion-show.md) - [AI Virtual Fitting Rooms](https://www.trendhunter.com/trends/ai-virtual-fitting-room.md) - [Web3 Fashion Show Initiatives](https://www.trendhunter.com/trends/reinventing-the-runway.md) - [HDMI-Supported Holographic Displays](https://www.trendhunter.com/trends/hypervsn-smartv.md) - [Hyper-Realistic Holograms](https://www.trendhunter.com/trends/solidlight.md) - [Reimagined Digital Fashion](https://www.trendhunter.com/trends/deep-23.md)