# Whimsical Holographic Design Identities Obé Taps into Futura for a Sleek, Eye-Catching Aesthetic By Kalin Ned | Published 2018-09-27 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/holographic-designs References: [behance.net](https://www.behance.net/gallery/68488549/Ob) & [ourbodyelectric](https://www.ourbodyelectric.com/) Mexico City-based firm Futura creates an engaging holographic design that is to identify online exercise app Obé to its target consumer base. From elegant workout gear and yoga mats to attention-grabbing phone cases and stationery, the branding initative mixes minimalism with futuristically contrasting details. The idea is to communicate "the power and innovation of [Obé]" and the holographic design definitely captivates younger consumers with its millennial-savvy aesthetic. Futura draws on the ethos of its client to produce a visual presence that is "fresh, bright, fun, [and] strong." As Obé is centered around exercise and general wellbeing, the iridescent textures of the holographic designs definitely uplift and successfully transmit a positive and absolutely electric message to audiences around the world. Photo Credits: Rodrigo Chapa ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 89% | Activity: 85% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What Makes This Trend Stand Out - **Holographic Design:** The use of holographic design in branding initiatives creates a visually engaging and futuristic aesthetic. - **Minimalism with Contrasting Details:** The combination of minimalistic design elements with contrasting details creates a sleek and eye-catching aesthetic. - **Millennial-savvy Aesthetic:** Creating a branding initiative that incorporates a millennial-savvy aesthetic appeals to younger consumers and captures their attention. ### Sectors Adopting This - **Fitness and Wellness:** Integrating holographic design in fitness and wellness branding initiatives can create a visually appealing and innovative image for companies in these industries. - **Fashion and Accessories:** Incorporating holographic design in fashion and accessories branding can attract customers looking for unique and futuristic styles. - **Technology and Electronics:** Using holographic design in technology and electronics branding can communicate innovation and captivate tech-savvy consumers. ## Related on Trend Hunter - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Pastel Fitness Retail Stores](https://www.trendhunter.com/trends/fitness-retail-store.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Hyper-Local Gym Ads](https://www.trendhunter.com/trends/made-for-london-life.md) - [Activewear-Branded Smartphones](https://www.trendhunter.com/trends/adidas-fog-phone.md) - [Holographic Health Concierges](https://www.trendhunter.com/trends/ar-assistant.md) - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md) - [Modern Vitamin-Powered Water Rebrands](https://www.trendhunter.com/trends/vitaminwaters.md) - [Monochromatic Cosmetic Clinics](https://www.trendhunter.com/trends/cosmetic-clinic.md)