# Disco-Inspired Makeup Sticks Urban Decay's Holographic Collection Features Iridescent Highlighters By Riley von Niessen | Published 2018-01-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/holographic-collection References: [popsugar](https://www.popsugar.com/beauty/Urban-Decay-Holographic-Disco-Queen-Collection-Swatches-44497805) & [urbandecay](http://www.urbandecay.com) Those looking to achieve a bold highlight that gives their skin a powerful sheen are likely to find the new Holographic Collection from Urban Decay appealing, with both a stick and pressed powder highlighter comprising the release. The 'Holographic Stick' has a [creamy consistency](https://www.trendhunter.com/trends/cream-highlighter-sticks) to it, making it easy to apply onto the cheekbones or [eyelids](https://www.trendhunter.com/trends/gogo-cooling-shimmer-eyeshadow-stick), while maintaining a solid pigment that won't budge for hours. In addition to being easy to apply, the Holographic Stick can simply be thrown into a bag and brought anywhere to be applied directly to the skin, making it great for touch-ups. The pressed powder makes use of the same lilac purple hue that the Holographic Stick does, however it has a silky texture that applies to a sheer finish, making it better for those want just a bit of a highlight. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 51% | Activity: 52% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Bold Highlighting:** Disruptive innovation opportunity: Develop innovative highlighting products with unique textures and finishes to cater to the growing demand for bold and powerful skin sheen. - **Portable Makeup:** Disruptive innovation opportunity: Create convenient and travel-friendly makeup products that can be easily applied and carried anywhere for quick touch-ups on the go. - **Holographic Makeup:** Disruptive innovation opportunity: Explore holographic-inspired makeup lines with iridescent colors and finishes, tapping into the trend of surreal and otherworldly beauty. ### Industries Being Reshaped - **Cosmetics:** Disruptive innovation opportunity: Introduce new product lines and formulations in the cosmetics industry to meet the demand for bolder highlighters and holographic makeup. - **Beauty Retail:** Disruptive innovation opportunity: Enhance the in-store experience by offering holographic makeup demonstrations and providing a wider range of portable makeup products to cater to busy, on-the-go customers. - **Fashion Accessories:** Disruptive innovation opportunity: Collaborate with makeup brands to develop fashion accessories, such as holographic makeup bags or portable makeup kits, that complement the rising trend of holographic makeup. ## Related on Trend Hunter - [Vibrant Pride Month Makeup](https://www.trendhunter.com/trends/beam-bright-rainbow-highlighter.md) - [High-End Highlighter Collections](https://www.trendhunter.com/trends/gucci-glow-highlighter.md) - [High-Impact Eye Crayons](https://www.trendhunter.com/trends/sparklestik-eye-crayon.md) - [Cream Highlighter Sticks](https://www.trendhunter.com/trends/cream-highlighter-sticks.md) - [Shimmery Eyeshadow Sticks](https://www.trendhunter.com/trends/gogo-cooling-shimmer-eyeshadow-stick.md) - [Metallic Jelly Highlighters](https://www.trendhunter.com/trends/jelly-slime-all-over-highlighter.md) - [Multi-Use Highlighting Glosses](https://www.trendhunter.com/trends/pretty-grunge-face-gloss.md) - [Compact Shimmer Highlighters](https://www.trendhunter.com/trends/kimchi-chic-beauty.md) - [Vegan Eyeshadow Sticks](https://www.trendhunter.com/trends/eyeshadow-sticks.md)