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# Whimsical Holographic Candles
Overose's Holographic Candles Smell as Good as They Look

By Ell Smith | Published 2018-06-25 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/holographic-candle
References: [hypebae](https://hypebae.com/2018/6/overose-holographic-candle-nudesse-anthurium-valkiria) & [selfridges](http://www.selfridges.com/US/en/cat/overose-anthurium-holographic-scented-candle-220g_401-3005622-HOL2/)

Candles are an essential part of any home and Overose's latest [holographic candle](https://www.trendhunter.com/trends/little-golden-glows) is offering consumers a sweetly scented product that looks as good as it smells.

The candle arrives wrapped in a whimsical holographic glass, each being custom-made. The flame flickering in the jar complements the glass as the dreamy patterns shift and change color as the candle burns. Aside from the aesthetic, these candles also offer home owners a [high-end scent](https://www.trendhunter.com/trends/coutureinspired-home-fragrances) that can add a [touch of relaxation](https://www.trendhunter.com/trends/dolce-far-niente-candle) to any room. Some of the featured scents include "'Nudesse,' which combines the notes of sterling roses and fresh rain, 'Anthurium' which boasts the smell of tangy blackcurrant berries, rose petals and refreshing lychee water and 'Valkiria,' which blends together fig leaves, sweet ripe peaches, coconut milk and raw cedar wood."

## Trend Insights (Trend Hunter)

- Score: 0.8/10
- Popularity: 8% | Activity: 9% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle)

## Key Themes

### Why This Trend Is Growing

- **Holographic Glassware:** Disruptive innovation opportunity: Developing holographic glassware for other home decor items, such as vases or drinkware.
- **Customized Scented Products:** Disruptive innovation opportunity: Creating personalized scented products based on individual preferences and lifestyle.
- **Multi-sensory Home Decor:** Disruptive innovation opportunity: Designing home decor items that engage multiple senses, combining visual, olfactory, and tactile elements.

### Industries Being Reshaped

- **Home Fragrance:** Disruptive innovation opportunity: Exploring new ways to enhance home fragrance experiences through visually appealing and customizable products.
- **Glassware Manufacturing:** Disruptive innovation opportunity: Utilizing holographic glass technology in various glassware manufacturing industries, such as vases, drinkware, or decorative objects.
- **Personalized Lifestyle Products:** Disruptive innovation opportunity: Offering customized scented products that align with individual preferences, creating a unique and personalized experience.

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