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# Affordable Automatic Timepieces
The Holograph Watch by Watchismo Won't Break Your Budget

By Malika Renee Butss | Published 2015-05-12 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/holograph-watch
References: [coolhunting](http://www.coolhunting.com/design/watchismo-the-halograph-xeric) & [kickstarter](https://www.kickstarter.com/projects/watchismo/the-halograph-an-unusual-mechanical-automatic-watc)

After the well received Xeriscope timepiece, watch retailer Watchismo is ready to release its second innovation, the Holograph watch.

Said to be timeless in functionality, the Holograph watch operates without the use of batteries and instead relies on the user's movement. This [automatic timepiece](https://www.trendhunter.com/trends/classivo-43) stores up to [36 hours of energy](https://www.trendhunter.com/trends/type-8-daniel-engelberg) that can be seen through the [crystal porthole](https://www.trendhunter.com/trends/amida-digitrend-open-sapphire) on the back of the 46 mm orb case. In terms of telling time, 'Halo Hands' hover over the linear numerals and circle the hour and minute. Though this is a very unusual feature, it is fairly easy to read. For a watch this innovative and smart, the price point is surprisingly affordable.

Retailing at $369, the Holograph watch is set to debut in August and will ship worldwide.

## Trend Insights (Trend Hunter)

- Score: 3.5/10
- Popularity: 26% | Activity: 70% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches)

## Key Themes

### What's Driving This Trend

- **Affordable Automatic Timepieces:** The Holograph Watch by Watchismo is a disruptive innovation opportunity in the watch industry for the development of affordable and eco-friendly automatic timepieces.
- **Battery-free Timepiece Technology:** The Holograph Watch by Watchismo represents a disruptive innovation opportunity in the development of battery-free timepiece technology.
- **Innovative Watch Design:** The Holograph Watch by Watchismo showcases a disruptive innovation opportunity in the design of innovative watches with eye-catching features.

### Who This Affects Most

- **Watchmaking:** The Holograph Watch by Watchismo sets an example of disruptive innovation opportunity in the watchmaking industry sector for the creation of eco-friendly and affordable watches.
- **Smart Wearable Technology:** The Holograph Watch by Watchismo sets a disruptive innovation opportunity in the smart wearable technology industry sector for the development of battery-free, self-sustaining, and eco-friendly watches.
- **Fashion Technology:** The Holograph Watch by Watchismo introduces a disruptive innovation opportunity in the fashion technology industry sector for the advancement of innovative and eye-catching timepieces.

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