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# Bio-Based Beauty Packaging
Holmen Iggesund and Yangi Partner for Bio-Based Packaging Solutions

By Kanesa D | Published 2023-01-10 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/holmen-iggesund
References: [packaginginsights](https://www.packaginginsights.com/news/holmen-iggesund-and-yangi-partner-to-develop-bio-based-packaging-solutions-for-beauty.html) & [iggesund](https://www.iggesund.com/)

![Bio-Based Beauty Packaging](https://cdn.trendhunterstatic.com/thumbs/496/holmen-iggesund.jpeg)

Yangi, a leader in [dry-forming technology](https://www.trendhunter.com/trends/avantium-and-bottle-collective), and premium paperboard manufacturer [Holmen Iggesund](https://www.trendhunter.com/trends/Lightweight-packaging-materials) have entered a long-term collaboration to investigate the possibilities of bio-based and renewable packaging for the cosmetic and beauty sector. As a part of the deal, the duo will focus on creating packaging alternatives for cosmetic items using renewable materials.

The partnership was started and will be managed by FutureLab & Partners, a tech accelerator company that helps companies transition from non-renewable to renewable resources by working on joint development initiatives.

“There’s a real sense of urgency to make packaging ever more sustainable and purposeful, and at Holmen Iggesund, we see the benefits of working with others to solve challenges faster,” says Hein van den Reek, director future packaging.

Image Credit: Holmen Iggesund

## Trend Insights (Trend Hunter)

- Score: 5.8/10
- Popularity: 74% | Activity: 86% | Freshness: 14%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What's Driving This Trend

- **Renewable Packaging Solutions:** The partnership between Yangi and Holmen Iggesund highlights the trend of developing bio-based and renewable packaging solutions for cosmetics and beauty products.
- **Sustainable Packaging Technology:** The collaboration also showcases the trend of companies using sustainable packaging technology to reduce their environmental impact and meet consumer demand for eco-friendly products.
- **Transition to Renewable Resources:** FutureLab & Partners' involvement in the collaboration points to the trend of companies partnering with tech accelerators to facilitate their transition from non-renewable to renewable resources.

### Who This Affects Most

- **Cosmetics and Beauty:** The partnership between Yangi and Holmen Iggesund specifically focuses on developing sustainable packaging solutions for the cosmetics and beauty industry.
- **Paperboard Manufacturing:** Holmen Iggesund's expertise in premium paperboard manufacturing positions the company to explore renewable packaging alternatives for various industries.
- **Tech Accelerators:** FutureLab & Partners' involvement in the partnership highlights the potential for tech accelerators to play a role in facilitating the transition towards renewable resources across different industries.

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