# Downtown Hollywood Photography Matt Sweeney Takes Us Down Hollywood Boulevard By Vasiliki Marapas | Published 2014-07-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hollywood-photography References: [itsnicethat](http://www.itsnicethat.com/articles/matt-sweeney-1) & [mudstonephoto](http://www.mudstonephoto.com/) Matt Sweeney's [Hollywood](https://www.trendhunter.com/trends/sugafina-x-hollywood-collection) photography, taken from 1979 to 1983, offers a voyeuristic glimpse into the lives of the district's colorful citizens. When it comes to celebrities, we all have a voyeuristic eye --especially thanks to the tabloids of today, hell-bent on revealing every trivial detail about the stars, from their weight gain to their acne medication prescription -- but what about the regular Joes living in Hollywood? Sweeney's photography takes us into the day-to-day lives of ordinary individuals living in an extraordinary place. The images take us on a journey of an unpredictable America, made up of a [colorful mosaic of people](https://www.trendhunter.com/trends/profiles-in-color), places and circumstance that are beautifully woven together. Ultimately, the series is sure to pique your sense of curiosity; it will have you wondering about each of the subject's stories. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 9% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Voyeuristic Photography:** Opportunity for photographers to capture the everyday lives of individuals in unconventional ways. - **Curiosity-driven Content:** Opportunity for media platforms to showcase unique stories and perspectives of ordinary people. - **Exploring Subcultures:** Opportunity for businesses to tap into niche markets and cater to specific interests. ### Where This Applies - **Photography:** Photographers can explore new, unconventional styles that capture the essence of everyday life. - **Media & Entertainment:** Media platforms can create engaging content that highlights the stories and experiences of ordinary people. - **Art & Culture:** Businesses in the art and cultural sector can embrace and showcase diverse subcultures. ## Related on Trend Hunter - [Hipster Era Photography Books](https://www.trendhunter.com/trends/the-cobrasnake-y2ks-archive.md) - [Public Art Displays](https://www.trendhunter.com/trends/paul-anthony-smith.md) - [Highly-Immersive Artist Exhibits](https://www.trendhunter.com/trends/dennis-hopper.md) - [Personal Nostalgic Photo Books](https://www.trendhunter.com/trends/holy-ohio.md) - [Limited-Edition Nightclub Prints](https://www.trendhunter.com/trends/studio-54.md) - [Charitable Photography Exhibitions](https://www.trendhunter.com/trends/hong-kongmorning.md) - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md) - [Hollywood-Themed Candy Collections](https://www.trendhunter.com/trends/sugafina-x-hollywood-collection.md) - [Interactive Colorful Art Exhibits](https://www.trendhunter.com/trends/david-hockney-bigger-closer.md)