# Unorthodox Heroine Photoshoots The New York Times Hollywood Heroines Mini Film is Psychedelic By Erin Fox | Published 2012-12-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hollywood-heroines References: [oystermag](http://oystermag.com/elle-fanning-rebel-wilson-jennifer-lawrence-more-shot-by-tierney-gearon-for-the-new-york-times) & [nytimes](http://www.nytimes.com/video/2012/12/07/magazine/100000001935012/hollywood-issue-wide-awake.html) In 2012, the film industry focused on upholding the idea of a [strong, powerful and funny heroine](https://www.trendhunter.com/trends/how-lovely-to-be-a-woman) as the center for its movies, and the [New York Times](https://www.trendhunter.com/trends/its-all-possible) [Hollywood](https://www.trendhunter.com/trends/hollywood-beauty-icon-lipsticks) Heroines mini film captures this year's leading ladies in unorthodox locations. From the newly named 'Most Desirable Women of the Year' Jennifer Lawrence to comedy's reigning queen Rebel Wilson, the small film captures these actresses at their best. The Hollywood Heroines mini film also captures Anne Hathaway, Elle Fanning and Kerri Washington in obscure locations. These actresses are photographed by Tierney Gearon, a photographer who isn't shy to put raw emotion into the majority of his work. Each shoot captures a raw unexplainable emotion of the actresses in a stand off, goofy kind of setting. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 84% | Activity: 78% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Unconventional Photoshoots:** Opportunities for photography and media companies to explore new and creative ways to capture images of actors and performers. - **Celebrity Emotion Capture:** Potential for technology companies to develop systems that can capture and analyze subtle emotions of celebrities during photoshoots and events. - **Powerful Female Representation in Media:** Opportunities for entertainment and media industries to explore and promote powerful female characters and storylines in films and TV shows. ### Sectors Adopting This - **Photography:** The photography industry can take advantage of the opportunity to explore new and unconventional ways to capture images of actors and performers. - **Technology:** The technology industry can innovate by creating systems to capture and analyze celebrities' emotions in photoshoots and events. - **Entertainment:** The entertainment industry can promote powerful female characters and storylines in films and TV shows to continue to grow in inclusivity and diversity. ## Related on Trend Hunter - [Empowering Movie Industry Dolls](https://www.trendhunter.com/trends/career-of-the-year-barbie.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Actress-Backed Handbag Collections](https://www.trendhunter.com/trends/galleria-handbag.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Star Studded Luxury Campaigns](https://www.trendhunter.com/trends/star-studded.md) - [Couture Beauty Campaigns](https://www.trendhunter.com/trends/dior-2024-campaign.md) - [Empowering Woman-Inspired Campaigns](https://www.trendhunter.com/trends/how-lovely-to-be-a-woman.md) - [Actor-Endorsed High-End Jewelry Campaigns](https://www.trendhunter.com/trends/serpenti-line.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md)