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# Cemetery-Inspired Luxe Sunglasses
Gucci's 'Hollywood Forever' Sunglasses Boast Crystal Accents

By Amy Duong | Published 2018-11-26 | Luxury
Source: Trend Hunter, https://www.trendhunter.com/trends/hollywood-forever
References: [hypebeast](https://hypebeast.com/2018/11/gucci-hollywood-forever-sunglasses) & [gucci](https://www.gucci.com/us/en/pr/women/womens-accessories/womens-sunglasses/womens-sunglasses/womens-square-rectangle/mask-frame-acetate-sunglasses-p-543935J08881810?position=29&listName=ProductGrid&categoryPath=Women/Womens-Accessories/Womens-Sunglasses)

Luxury fashion house [Gucci](https://www.trendhunter.com/trends/gucci-high-jewelry) introduced the new '[Hollywood](https://www.trendhunter.com/trends/persol) Forever' sunglasses designed with inspiration drawn from one of the oldest Los Angeles cemeteries. The new eyewear by the label boasts muted design elements with a brown color scheme to give off neutral hues throughout. The highlighting element of the sunglasses are the [Swarovski](https://www.trendhunter.com/trends/swarovski-1) crystals that are encrusted into the frames as a form of the house's branding details. Across the top and the bottom of the frontal frames are "GUCCI" written in crystals.

Additional branding accents are seen at the golden arms over the temples, where there is an engraved logo. The new crystal-encrusted Hollywood Forever sunglasses by Gucci are now available to shop online.

## Trend Insights (Trend Hunter)

- Score: 3.2/10
- Popularity: 47% | Activity: 42% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury)

## Key Themes

### Key Themes Behind This Trend

- **Crystal-encrusted Fashion:** Opportunity for other luxury brands to incorporate Swarovski crystals into their designs for a glamorous touch.
- **Cemetery-inspired Fashion:** Potential for fashion brands to draw inspiration from unconventional sources, creating unique and edgy designs.
- **Muted Color Scheme:** Chance for fashion brands to explore more earthy and neutral color palettes in their designs.

### Where This Applies

- **Luxury Fashion:** Luxury fashion brands can innovate by incorporating unexpected elements and drawing inspiration from unconventional sources.
- **Eyewear:** Eyewear industry can explore new design possibilities by incorporating crystal accents and experimenting with color schemes.
- **Accessories:** Fashion accessory brands can experiment with crystal embellishments and muted color palettes to create unique and luxurious products.

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