# Hollywood Embraces Web 2.0 By Jacqueline Biggs | Published 2006-08-06 | Celebs Source: Trend Hunter, https://www.trendhunter.com/trends/hollywood-embraces-web-20 References: [snakesonaplane.varitalk](http://snakesonaplane.varitalk.com/) & [imdb](http://www.imdb.com/title/tt0417148/) Snakes on a Plane - you cant fail to have seen or heard some of the hype - thousands of websites, blogs, homemade trailers, posters and songs dedicated to the movie – and it's yet to be released. Such online hype hasn't been seen since Blair Witch project – but even then, buzz was created by those who had actually seen it. It seems [Hollywood](https://www.trendhunter.com/trends/bescene-app) has fully embraced web 2.0 technology – so much so that the movie's producers re-shot a number of scenes – 6 months after filming finished - to give the film a harder edge, producing scenes that would give it adult ratings to bring it inline with expectations. They even included a line that fans had made up in a fake preview that ran on [Youtube](https://www.trendhunter.com/trends/mrbeast-lab-the-descent). The latest marketing ploy is an [official viral campaign](https://www.trendhunter.com/trends/campus-tour) that has just launched - it enables fans to send a semi personalised message to their mates in the voice of Samuel L Jackson inviting them to go to a screening. A pretty interesting case study:despite the ridiculous name:I only hope it lives up to the hype:. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 65% | Activity: 11% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### What Makes This Trend Stand Out - **Online Hype:** Hollywood movies using web 2.0 technology to generate online buzz for their films, creating opportunities for innovative marketing strategies. - **Viral Campaigns:** The use of official viral campaigns to engage fans and create personalized experiences, presenting opportunities for creative and interactive marketing approaches. - **Audience Involvement:** Incorporating fan ideas and feedback into the production process, opening doors for crowd-sourced content creation and increased viewer engagement. ### Sectors Adopting This - **Film and Entertainment:** The film industry can leverage these trends to optimize their marketing strategies and enhance viewer experiences. - **Digital Marketing:** Digital marketing agencies can explore new avenues of utilizing web-based tools and strategies to generate hype and engagement for products and services. - **Social Media Platforms:** Social media platforms can take advantage of the increasing popularity of viral campaigns and facilitate the creation and sharing of user-generated content. ## Related on Trend Hunter - [Promotional Metaverse Experiences](https://www.trendhunter.com/trends/escape-the-afterlife.md) - [Cinematic GenAI Campaigns](https://www.trendhunter.com/trends/the-knowit-alls.md) - [Film Industry Networking Apps](https://www.trendhunter.com/trends/bescene-app.md) - [Hollywood-Themed Metaverse Spaces](https://www.trendhunter.com/trends/meta-hollywood.md) - [Creative Online Social Networks](https://www.trendhunter.com/trends/bf-island.md) - [Vodka-Movie Crossover Campaigns](https://www.trendhunter.com/trends/nope.md) - [Spicy-Sweet Cinema Snacks](https://www.trendhunter.com/trends/cinemark-and-mikes-hot-honey.md) - [Horror-Themed Phone Campaigns](https://www.trendhunter.com/trends/join-the-flip-side.md) - [Fan-Inspired Mini-Films](https://www.trendhunter.com/trends/battle-for-heinz.md)