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# Human Hair Shoulder Pads
The Holly Russell Collection is Buzzworthy

By Zoe Badley | Published 2010-05-05 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/holly-russell-collection
References: [ftape](http://www.ftape.com/rt/_designers/_hollyrussell/) & [hollyrussell](http://www.hollyrussell.co.uk/)

It isn't a shock that human hair is incorporated into fashion pieces, but what's so shocking about it is the fact that it's done so well in the Holly Russell collection. Of course, Lady Gaga has already sported a piece from the collection at the Billboard Awards, but with good reason.

The Holly Russell collection not only uses human hair in the [garments](https://www.trendhunter.com/trends/nonhuman-life) but Russell used over one thousand [jeweled beetle wings](https://www.trendhunter.com/trends/murder-hornet-ring) to embroider the sleeves and shoulders of certain pieces. This is one collection that is too outlandish for words but Holly Russell is a name to definitely be buzzing about.

## Trend Insights (Trend Hunter)

- Score: 2.3/10
- Popularity: 33% | Activity: 29% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Human Hair Fashion:** Human hair being incorporated into fashion pieces presents an opportunity for disruptive innovation in the fashion industry.
- **Jeweled Embroidery:** The use of jeweled beetle wings for embroidery creates a unique and eye-catching trend that can be explored in the fashion industry.
- **Outlandish Collections:** Creating bold and outlandish collections like the Holly Russell collection opens up opportunities for disruptive innovation in the fashion industry.

### Sectors Adopting This

- **Fashion:** The fashion industry can explore incorporating human hair and jeweled embroidery in their designs to create unique and buzzworthy collections.
- **Entertainment:** Using outlandish fashion pieces, like the ones in the Holly Russell collection, could disrupt and attract attention in the entertainment industry, for performers and events.
- **Art and Design:** The combination of human hair, jeweled embroidery, and outlandish designs in the Holly Russell collection offers disruptive innovation opportunities in the art and design industry.

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