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# City-Specific Architectural Fashion
Holly Fulton Spring/Summer 2010 Line is All About NYC

By Venessa Fisher | Published 2010-04-24 | Luxury
Source: Trend Hunter, https://www.trendhunter.com/trends/holly-fulton-spring-summer-2010
References: [coolhunting](http://www.coolhunting.com/style/holly-fulton.php) & [hollyfulton](http://www.hollyfulton.com)

The Holly Fulton [Spring/Summer 2010 collection](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025) marks the London-based designer's follow-up to her amazing debut last fall with one stellar line that shows a vivid flashback to New York City in the 30s. The collection combines [floral and animal prints](https://www.trendhunter.com/trends/vowels-1) with [bold geometric patterns](https://www.trendhunter.com/trends/pixelated) and art deco designs of the Manhattan skyline.

Created from fine silks, wools and leathers, Fulton's hand-drawn prints are certainly eye-catching. Not sure if I would rock the Empire State Building, but I commend her incredible eye for creativity and design.

## Trend Insights (Trend Hunter)

- Score: 4.6/10
- Popularity: 84% | Activity: 46% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion)

## Key Themes

### Why This Trend Is Growing

- **City-specific Fashion:** Designing fashion that is specific to a certain city.
- **Architectural Patterns:** Integrating architectural patterns and details into fashion designs.
- **Geometric Prints:** Incorporating bold geometric prints into fashion designs.

### Industries Being Reshaped

- **Fashion:** Innovative designers can integrate architecture, city-specific designs and bold geometric patterns into their collections.
- **Tourism:** Brands can leverage on the unique designs of the cities they are established in to attract tourists.
- **Interior Design:** Architectural fashion can inspire new interior design trends and patterns.

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- [Pixelated Runway Displays](https://www.trendhunter.com/trends/pixelated.md)
- [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md)
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