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# Hollow Faces to Portray Desires
Biblioteq Ads: Feel Inspired

By lourdes sanchez bayas | Published 2008-05-14 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/hollow-faces-for-books-ads-biblioteqs-feel-inspired
References: [ibelieveinadv](http://www.ibelieveinadv.com/2008/05/biblioteq-creative-books-beef-cube-fan-mouse-candle/)

This is a very interesting ad for Biblioteq using the tag line, "Feel inspired. Biblioteq - Creative Booksâ€.

In the first stencil image, we can see a piece of beef being fed to a carnivorous plant inside the hollowed out face of a woman. The second image shows the hollow face of a baby with a lit candle and somebody's hand holding a gasoline pump to it. The third and fourth images show similar themes of a need, or hunger, being fulfilled.

It's kind of disturbing, but interesting.

## Trend Insights (Trend Hunter)

- Score: 1.3/10
- Popularity: 27% | Activity: 4% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing)

## Key Themes

### What's Driving This Trend

- **Interactive Advertising:** Opportunity for businesses to engage with audiences through unique and provocative ads.
- **Visual Storytelling:** Opportunity to capture attention and convey powerful messages through visually impactful promotional campaigns.
- **Emotional Marketing:** Opportunity to evoke strong emotions and create memorable brand experiences through thought-provoking advertisements.

### Who This Affects Most

- **Advertising:** Industry that can utilize innovative ad techniques to captivate and engage target audiences.
- **Publishing:** Industry that can leverage visual storytelling to promote books and cultivate emotional connections with readers.
- **Art and Design:** Industry that can explore unconventional approaches to communication through creative advertisements and visual narratives.

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