# Hollowed Straw Spaces 'Hollow' by Visiondivision is a Straw Structure Social Experience By Amelia Roblin | Published 2010-09-06 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/hollow-by-visiondivision References: [designboom](http://www.designboom.com/weblog/cat/9/view/11430/visiondivision-hollow.html) & [thegoldbrain.blogspot](http://thegoldbrain.blogspot.com/) The 'Sukkah City' competition in New York City called for the design of a [modern temporary shelter](https://www.trendhunter.com/trends/grayhus) reminiscent of the traditional sukkahs, and thus was the submission of 'Hollow' by Visiondivision. The Swedish architectural firm was asked, like many others, to construct the hut from branches in a manner other than bundling them. Built for an annual Jewish harvest festival, this contemporary reinvented sukkah has been installed in Union Square, composed of thousands of [hollow reeds](https://www.trendhunter.com/trends/biodiversity-island) of varying lengths, compressed together to form [undulating shapes](https://www.trendhunter.com/trends/match-house) above and spaces below. 'Hollow' by Visiondivision is large enough to accommodate a handful of seated people, establishing a casual social environment in a fast-pace bustling city. Photo Credits: ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 49% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Modern Sukkah:** The concept of modern Sukkah designs for religious and non-religious events opens opportunities in the event management industry. - **Sustainable Building Materials:** Innovative materials such as hollowed straws can be used as sustainable materials in the construction and architecture industry. - **Alternative Social Spaces:** Creating non-traditional social spaces can disrupt the traditional hospitality industry and spur new business opportunities. ### Where This Applies - **Architecture:** Innovative structures like the "Hollow" sukkah can lead to new design and construction opportunities in the architecture industry. - **Event Management:** New and creative designs for religious festivals can create income-generating opportunities for the event management industry. - **Hospitality:** Alternative social spaces can disrupt traditional hospitality and create new business opportunities in the industry. ## Related on Trend Hunter - [Star-Shaped Structural Pavilions](https://www.trendhunter.com/trends/the-archipelagic-void.md) - [Light Filtered Glulam Pavilions](https://www.trendhunter.com/trends/paviljong-rosendal.md) - [Community Hub Timber Pavilions](https://www.trendhunter.com/trends/craft-not-carbon.md) - [Lily-Shaped Reusable Pavilions](https://www.trendhunter.com/trends/srivan.md) - [Modular Cob Pavilions](https://www.trendhunter.com/trends/heal-home-hmm.md) - [Star-Shaped Structural Pavilions](https://www.trendhunter.com/trends/archipelagic-void.md) - [Illuminating Water-Based Pavillions](https://www.trendhunter.com/trends/shelter-pavilion.md) - [Fraying Dynamic Wooden Pavilions](https://www.trendhunter.com/trends/match-house.md) - [Garden-Inspired Pavilions](https://www.trendhunter.com/trends/demountable-pavilion.md)