# Nature-Inspired Distinct Design Brands Mischa Couvrette Started the hollis+morris Brand in 2020 By Amy Duong | Published 2023-11-04 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/hollismorris-1 References: [design-milk](https://design-milk.com/f5-mischa-couvrettes-pandemic-project-love-of-the-ocean-more/) & [design-milk](https://design-milk.com/search/?query=hollis+morris)  Mischa Couvrette founded the Canadian-based company hollis+morris, where all of the designs are inspired by [natural elements](https://www.trendhunter.com/trends/imprint-collection) and all the products are manufactured. The brand delivers [solid wood furniture and lighting](https://www.trendhunter.com/trends/irish-furniture-design) that boast distinct designs dedicated to building towards the natural strengths of the various materials. All of the pieces are made to last and [versatile to meet any environment](https://www.trendhunter.com/trends/here-now-1). The furnishings can adjust to different settings including commercial, hospitality, and residential. Couvrette notes, “I started hollis+morris in a quiet two-car garage, with just myself tinkering away. Since then, we’ve grown to a team of 25 in a 10,000-square-foot manufacturing and showroom facility." He started by creating furniture on the East Coast of the country before heading to Toronto. Image Credit: Ellipse Appoges ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 30% | Activity: 23% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Why This Trend Is Growing - **Nature-inspired Designs:** The trend of nature-inspired designs opens up opportunities for businesses to create products that incorporate sustainable materials and mimic organic shapes and patterns. - **Distinct Furniture and Lighting:** The trend of distinct furniture and lighting designs presents innovative possibilities for businesses to develop unique pieces that stand out in the market and capture consumer attention. - **Versatile Furnishings:** The trend of versatile furnishings offers businesses the chance to create adaptable products that can be used in various settings, such as commercial, hospitality, and residential environments. ### Industries Being Reshaped - **Furniture Manufacturing:** The furniture manufacturing industry can capitalize on the nature-inspired design trend by incorporating sustainable materials and creating distinct pieces that appeal to environmentally-conscious consumers. - **Lighting Design:** The lighting design industry can leverage the trend of distinct furniture and lighting designs to produce innovative lighting fixtures that provide unique and captivating illumination solutions. - **Interior Design:** The interior design industry can benefit from the trend of versatile furnishings by recommending adaptable furniture options that can seamlessly transition between different spaces and adapt to changing needs. ## Related on Trend Hunter - [Sustainable Furniture Capsule Shops](https://www.trendhunter.com/trends/light-and-dwell.md) - [Natural Material-Emphasizing Furniture Lines](https://www.trendhunter.com/trends/origin-made1.md) - [Unique Burl-Inspired Furniture](https://www.trendhunter.com/trends/don-heston-studio.md) - [Explorative Material Artful Furniture](https://www.trendhunter.com/trends/yucca-stuff.md) - [High-End Hospitality Interiors](https://www.trendhunter.com/trends/norcross-furniture.md) - [Nature-Inspired Rocky Furniture](https://www.trendhunter.com/trends/pebble-rubble.md) - [Moss-Themed Product Lines](https://www.trendhunter.com/trends/mossify.md) - [Slow Living Decor Collections](https://www.trendhunter.com/trends/livom.md) - [Wilderness-Inspired Furniture Series](https://www.trendhunter.com/trends/habitat-collection.md)