# Fast Casual Side Projects This Sit-Down Chain is Launching a New Restaurant Called 'Holler & Dash' By Katherine Pendrill | Published 2016-02-26 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/holler-dash References: [eater](http://www.eater.com/2016/2/25/11116610/holler-and-dash-cracker-barrel-fast-casual) & [facebook](https://www.facebook.com/holleranddash/) Tennessee-based restaurant chain [Cracker Barrel](https://www.trendhunter.com/trends/cracker-barrel-rebrand) recently announced plans to open a new fast casual restaurant called 'Holler & Dash.' In recent years, fast casual chains such as [Chipotle](https://www.trendhunter.com/trends/farmesa) and [Panera Bread](https://www.trendhunter.com/trends/contactless-dine-in) have proven extremely popular among millennials. Now it seems that sit-down restaurants such as Cracker Barrel are looking to tap into this market with causal outlets of their own. Cracker Barrel's new restaurant will be called Holler & Dash and the first location will open in Homewood, Alabama. This city is particularly important as it is located in the Birmingham metro area in a pedestrian-friendly spot. Like other high-end fast casual chains, the new eatery will offer counter service, as well as take-out. However, the menu will more closely resemble Cracker Barrel's Southern offering such as biscuit sandwiches and other dishes designed to satisfy sweet and savory cravings. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 50% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Expansion Into Fast Casual:** Sit-down restaurant chains, like Cracker Barrel, are looking to tap into the fast casual market by opening casual outlets of their own. - **Millennials' Preference for Fast Casual:** Fast casual chains such as Chipotle and Panera Bread have become popular among millennials, creating opportunities for other sit-down restaurants to cater to this market. - **Southern-themed Fast Casual:** Cracker Barrel's new fast casual concept, Holler & Dash, will offer Southern-inspired dishes, such as biscuit sandwiches, catering to a niche market within the fast casual segment. ### Where This Applies - **Restaurant:** The restaurant industry is looking to expand into the fast casual segment to cater to millennials and capitalize on their preference for quick and quality dining experiences. - **Fast Casual:** The fast casual industry has become popular among millennials, presenting opportunities for sit-down restaurant chains to enter this market and compete with established fast casual brands. - **Southern Cuisine:** The Southern cuisine industry has the chance to tap into the fast casual segment by offering Southern-inspired dishes, like biscuit sandwiches, to cater to consumers looking for unique and flavorful dining options. ## Related on Trend Hunter - [Country Restaurant Brand Refresh](https://www.trendhunter.com/trends/cracker-barrel-rebrand.md) - [Heritage-Inspired Dining Menus](https://www.trendhunter.com/trends/cracker-barrel-winter-menu.md) - [Comforting Homestyle Chicken Sandwiches](https://www.trendhunter.com/trends/homestyle-chicken-sandwich.md) - [Springtime Restaurant Scrambles](https://www.trendhunter.com/trends/allday-breakfast-scrambles.md) - [Homestyle Fried Chicken Entrees](https://www.trendhunter.com/trends/cheesy-bacon-homestyle-fried-chicken.md) - [Apple-Themed Menu Items](https://www.trendhunter.com/trends/applethemed-menu.md) - [Southern Cuisine-Themed Meals](https://www.trendhunter.com/trends/golden-carolina-bbq-tenders.md) - [Granola-Focused Restaurant Expansions](https://www.trendhunter.com/trends/the-granola-bar.md) - [Cozy Crispy Chicken Dishes](https://www.trendhunter.com/trends/crispy-tender-dippers.md)