# Dramatic Yogurt Redesigns Hollandia Yogurt is Cleaner Yet Still Full of Historical References By Meghan Young | Published 2016-05-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hollandia-yogurt References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/05/hollandia-refreshed.html) & [cg-eu](http://www.cg-eu.com/) Hollandia Yogurt is considered one of the best brands of its kind in the Czech Republic. With this in mind, it's no surprise that it hasn't undergone a lot of change since it was founded 25 years ago. Yet everything can benefit from a refreshing look and that's exactly the case when it comes to Hollandia Yogurt. With a cleaner design that is still full of history, the Hollandia Yogurt packaging boasts a lot more white space than its predecessor. With cleaner typography and illustrations, the brand as a whole is much easier on the eyes. The reason behind the update was the fact that as quality as Hollandia Yogurt was, the image it presented was failing to capture that essence. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 81% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Cleaner Packaging Design:** Opportunity to update and modernize packaging designs while retaining historical references - **Simplification of Typography:** Opportunity to use clean and simplified typography that enhances branding and readability - **Incorporation of White Space:** Opportunity to create minimalist designs with ample white space for a more visually appealing packaging ### Who This Affects Most - **Food and Beverage Packaging:** Opportunity for companies in the food and beverage industry to revamp their packaging designs for a more modern and appealing look - **Dairy Products:** Opportunity for dairy product manufacturers to explore cleaner and more contemporary packaging designs to enhance brand image - **Branding and Marketing:** Opportunity for branding and marketing agencies to offer their expertise in redesigning packaging to create more visually appealing and modern designs ## Related on Trend Hunter - [Reformed Yogurt Packagings](https://www.trendhunter.com/trends/nomadic-greiner-packaging.md) - [Vintage Dairy-Inspired Packaging](https://www.trendhunter.com/trends/cabot-triple-cream.md) - [Product Packaging Updates](https://www.trendhunter.com/trends/cocoyo-packaging.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Revamped Gut Health Yogurts](https://www.trendhunter.com/trends/activia-rebranding.md) - [Redesigned Ice Cream Brands](https://www.trendhunter.com/trends/enlightened-rebrand.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Refreshed Food Packaging Designs](https://www.trendhunter.com/trends/north-coast-organic.md)