# Lactose-Free Milk Product Launches Hollandia Lactose-Free Milk Was Released in Nigerian Markets By Daniel Johnson | Published 2020-02-12 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/hollandia-lactosefree References: [dailytrust.ng](https://www.dailytrust.com.ng/new-hollandia-lactose-free-milk-excites-consumers.html) & [hollandia.cz](https://www.hollandia.cz/en/) Hollandia Lactose-Free milk was launched in Nigeria, which now gives [lactose intolerant consumers](https://www.trendhunter.com/trends/lactosefree-creamer) the ability to enjoy dairy products while avoiding adverse side effects. Many lactose-intolerant consumers are unable to enjoy dairy products, as there are [limited alternative options](https://www.trendhunter.com/trends/asahi-like-milk). The Hollandia Lactose-Free milk was launched in Nigeria during October of 2019, and since then consumers have had positive reactions to the product. Rotimi Olawale is one consumer who spoke about the product, "In recent years, I noticed that consumption of some dairy products, especially milk, made me feel very uncomfortable and sometimes got me feeling sick for a few days. However, when I heard about the newly launched Lactose Free Milk from Hollandia, the Chivita company, I decided to give it a try." Image Credit: Hollandia ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 2% | Activity: 9% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Why This Trend Is Growing - **Lactose-free Dairy Alternatives:** Developing lactose-free versions of popular dairy products to cater to lactose intolerant consumers. - **Localized Product Launches:** Launching products in specific markets based on local consumer needs and preferences. - **Health and Wellness Products:** Creating products that cater to the health and wellness needs of consumers with dietary restrictions. ### Industries Being Reshaped - **Dairy Industry:** The dairy industry can benefit from creating lactose-free alternatives to cater to a wider range of consumers. - **Food and Beverage Industry:** The food and beverage industry can take advantage of the health and wellness trend by focusing on creating products that cater to specific dietary needs. - **Consumer Goods Industry:** The consumer goods industry can benefit from localized product launches that cater to specific market needs and preferences. ## Related on Trend Hunter - [Lactose-Free Dairy Products](https://www.trendhunter.com/trends/hiland-dairy-lactosefree.md) - [Lactose-Free Dairy Lines](https://www.trendhunter.com/trends/prairie-farms-1.md) - [Lactose-Free Whipped Creams](https://www.trendhunter.com/trends/lactosefree-whipped-cream.md) - [Easy-to-Digest Milk Products](https://www.trendhunter.com/trends/chobani-ultrafiltered-milk.md) - [Flavorful Lactose-Free Creamers](https://www.trendhunter.com/trends/lactosefree-creamers.md) - [Probiotic Lactose-Free Milks](https://www.trendhunter.com/trends/good-culture-probiotic-milk.md) - [Lactose-Free Protein Powders](https://www.trendhunter.com/trends/nestle-3.md) - [Indulgent Lactose-Free Frozen Treats](https://www.trendhunter.com/trends/peanut-butter-ice-cream.md) - [Lactose-Free Mozzarella Pizzas](https://www.trendhunter.com/trends/lactosefree-mozzarella-pizzas.md)