# Luxurious Gunsmith SUVs The Holland & Holland Range Rover Includes a Luxurious Gun Case By Rahul Kalvapalle | Published 2014-11-15 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/holland-holland-range-rover References: [gizmag](http://www.gizmag.com/holland-range-rover/34657/) & [newsroom.jaguarlandrover](http://newsroom.jaguarlandrover.com/en-gb/land-rover/news/2014/11/lr_holland_rr_05_11_14/) The Holland & Holland Range Rover is a luxury SUV that panders to the high-end market of people who would buy things like Holland & Holland's guns. The company specializes in bespoke double-barreled guns and is looking to leave its imprint on the auto market with this vehicle. The highlight of this vehicle is, oddly enough, a gun case designed to hold a pair of Holland & Holland guns. The case is placed and designed to be easily accessible . The Holland & Holland Range Rover is the most expensive Range Rover ever, and will cost around $286,000. If you have the cash to splash out on a purchase like this, you may want to act fast -- only 40 units will be manufactured over a period of three years. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 87% | Activity: 96% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Suvs:** Disruptive innovation opportunity: Integrate unique luxury features tailored to high-end markets, such as exclusive accessories or customization options. - **Bespoke Firearms:** Disruptive innovation opportunity: Explore collaborations with high-end gun manufacturers to create limited-edition luxury vehicles with specialized gun storage solutions. - **Limited Edition Vehicles:** Disruptive innovation opportunity: Create exclusive, high-priced vehicles with limited production runs to target affluent customers seeking unique and rare automotive offerings. ### Sectors Adopting This - **Automotive:** Disruptive innovation opportunity: Develop partnerships with luxury firearm companies to tap into niche markets and create customized luxury vehicles for gun enthusiasts. - **Luxury Goods:** Disruptive innovation opportunity: Combine luxury fashion, accessories, and automotive industries to create high-end vehicles with specialized storage and display features for luxury firearms. - **Personal Defense:** Disruptive innovation opportunity: Collaborate with specialized personal defense companies to create armored luxury vehicles that cater to affluent customers seeking enhanced security without compromising style and comfort. ## Related on Trend Hunter - [Luxe Winter Sport SUVs](https://www.trendhunter.com/trends/2024-range-rover-sport-deer-valley-edition.md) - [Alpine-Ready Performance SUVs](https://www.trendhunter.com/trends/alpineready-performance-suvs.md) - [Opulent Feature-Rich SUVs](https://www.trendhunter.com/trends/2022-range-rover.md) - [Ultra-Exclusive SUV Models](https://www.trendhunter.com/trends/range-rover-sv-carmel-edition.md) - [Gold-Finished Electric SUVs](https://www.trendhunter.com/trends/manhart.md) - [Uniquely Personalizable Vehicles](https://www.trendhunter.com/trends/range-rover-sv.md) - [Bronze-Accented Monochromatic SUVs](https://www.trendhunter.com/trends/2026-range-rover-sv-black-edition.md) - [Modernized Off-Road Vehicle Designs](https://www.trendhunter.com/trends/arkonik-havana-defender.md) - [Bespoke Outdoor-Ready SUVs](https://www.trendhunter.com/trends/galpin.md)