# Vitamin-Enriched Vegan Skincare Holland & Barrett's Vitaskin Targets Aging & Blemishes By Laura McQuarrie | Published 2020-09-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/holland-barretts-vitaskin References: [veganfoodandliving](https://www.veganfoodandliving.com/news/holland-barrett-launching-vitaskin-vegan-skincare-line/) & [hollandandbarrett](https://www.hollandandbarrett.com/shop/product/vitaskin-vitamin-a-intense-cell-renewal-oil-60040095) [Holland & Barrett's](https://www.trendhunter.com/trends/blend-bar) Vitaskin shares vitamin-rich plant-based skincare solutions to enhance a natural glow, specifically with a focus on Vitamins A and C. The new vegan skincare collection promises to appeal to cost- and ingredient-conscious consumers who are searching for clean beauty products at an affordable price, as the range shares products from £15 to £18. The vegan skincare collection targets concerns like aging and blemishes with potent natural ingredients and skin-friendly vitamins. While Vitamin C is known for its brightening benefits and ability to speed up cell regeneration, Vitamin A helps skin look firmer and more radiant. As Holland & Barrett describes, "used together they’re skincare superstars." In the range, consumers will find that Holland & Barrett's own-brand vegan skincare includes the Vitamin A Resurfacing Mask, the [Vitamin C Illuminating Oil](https://www.trendhunter.com/trends/brightening-collection) and more. Image Credit: Holland & Barrett ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 47% | Activity: 50% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Natural Skincare:** Opportunity to create more vitamin-infused vegan skincare products that cater to specific skin concerns and preferences. - **Clean Beauty:** Opportunity to offer affordable and ingredient-conscious clean beauty products for consumers who prioritize transparency and sustainability. - **Personalized Beauty:** Opportunity to provide personalized skincare solutions based on individual skin concerns, needs, and preferences using natural and effective ingredients. ### Who This Affects Most - **Beauty and Personal Care:** Vitamin-enriched vegan skincare is disrupting the traditional beauty industry by offering a more natural and sustainable alternative to traditional skincare products. - **Health and Wellness:** The Vitamin-Enriched Vegan Skincare market is tapping into the health and wellness market by offering skincare solutions that prioritize natural and effective ingredients to enhance overall health and wellbeing. - **E-commerce:** The Direct-to-Consumer model is gaining popularity in the natural skincare industry as more consumers are turning to online retailers to purchase vitamin-enriched vegan skincare products that cater to specific skin concerns and preferences. ## Related on Trend Hunter - [Grocer-Launched Vegan Skincare Products](https://www.trendhunter.com/trends/vegan-skincare-products.md) - [Naturally Powered Skincare](https://www.trendhunter.com/trends/new-lush-skincare.md) - [Vitamin C-Powered Beauty Products](https://www.trendhunter.com/trends/vitamin-c-line1.md) - [Plant-Powered Collagen Skincare](https://www.trendhunter.com/trends/advanced-botanical-kinetics.md) - [Expanded Vegan Beauty Lines](https://www.trendhunter.com/trends/resveratrollift-range.md) - [High-Performance Skincare Serums](https://www.trendhunter.com/trends/fitglow-beauty.md) - [Retinol Skincare Supplements](https://www.trendhunter.com/trends/retinol-soft-gels.md) - [Cost-Conscious Clinical Skincare](https://www.trendhunter.com/trends/wildfleur.md) - [Premium Botanical Creams](https://www.trendhunter.com/trends/daily-glow-active-hydrator.md)