# Upgraded Ready-To-Drink Cocktails Holla Spirits Upgrades Its Packaging and Flavors By Kalin Ned | Published 2026-03-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/holla-spirits1 References: [fnb-x](https://www.fnb-x.com/news/holla-spirits-refreshes-rtd-cocktail-portfolio-with-new-packaging-and-flavours)  Holla Spirits has unveiled an updated version of its ready-to-drink Crush cocktail line. The move includes new can designs and printed cartons, alongside the [addition of a grapefruit flavor](https://www.trendhunter.com/trends/soopa-hooch-range), and the introduction of a hybrid product called CrushTea. [Holla Spirits'](https://www.trendhunter.com/trends/holla-spirits-rtd) [ready-to-drink Crush vodka-based canned cocktails](https://www.trendhunter.com/trends/smirnoff-crush-blueberry-pomegranate) are offered at 4.5% alcohol by volume in twelve-ounce cans, with select varieties also available in a sixteen-ounce size. The brand has launched variety four-packs of this product to encourage sampling across multiple flavors. CrushTea, on the other hand, is "a refreshing blend that combines the brand's wildly popular orange crush with tea [to] deliver a new twist on a fan favorite." The spirits used in these products are distilled seven times and certified gluten-free, non-GMO, and vegan, with many of the flavor ingredients sourced from craft providers. Image Credit: Holla Spirits ## Trend Insights (Trend Hunter) - Score: 8.6/10 - Popularity: 94% | Activity: 97% | Freshness: 66% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Premium Ready-to-drink Packaging Upgrade:** A shift toward refined can art and printed cartons signals space for premium branding and limited-edition releases that can redefine on-shelf perception of RTD cocktails. - **Flavor Hybridization:** The emergence of hybrid SKUs like CrushTea indicates consumer appetite for cross-category flavor fusions that can create entirely new drinking occasions. - **Craft-sourced Ingredient Transparency:** Greater disclosure of distilled methods and craft-sourced, non-GMO, vegan ingredients points to demand for provenance-led products that justify price premiums and niche positioning. ### Where This Applies - **Alcoholic Beverage:** RTD cocktails at moderate ABV with craft credentials present openings for portfolio expansion toward premium, health-conscious, and occasion-specific offerings. - **Packaging and Design:** Updated can aesthetics and printed cartons reveal potential for packaging innovations that enhance shelf standout, sustainability claims, and unboxing experiences. - **Ingredient Supply and Food Tech:** Sourcing specialty flavors and certified-distillation processes suggests room for ingredient startups and tech-enabled supply chains focused on traceability and niche botanicals. ## Related on Trend Hunter - [Soda Brand Canned Cocktails](https://www.trendhunter.com/trends/schweppes-mix.md) - [Premium Cocktail-Style Beverages](https://www.trendhunter.com/trends/clawtails.md) - [Juicy Vodka Cocktails](https://www.trendhunter.com/trends/holla-spirits-rtd.md) - [Easy-to-Sip Canned Cocktails](https://www.trendhunter.com/trends/smirnoff-crush.md) - [Summer-Ready Boozy Teas](https://www.trendhunter.com/trends/owls-brew-2.md) - [Fruit-Forward Alcoholic Beverages](https://www.trendhunter.com/trends/fruitforward-alcoholic-beverages.md) - [Canned Bar-Quality Rum Cocktails](https://www.trendhunter.com/trends/v-rum-canned-cocktails.md) - [Vodka-Based Lemonade Flavor Lineups](https://www.trendhunter.com/trends/vodkabased-lemonade.md) - [Elevated Tea Spritzers](https://www.trendhunter.com/trends/elevated-tea-spritzers.md)