# Fruity Cocktail Pouches Holla Spirits Introduces Three New Ready-To-Drink Cocktail Flavors By Niko Pajkovic | Published 2022-06-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/holla-spirits References: [bevnet](https://www.bevnet.com/spirits/2022/holla-spirits-introduces-3-ready-to-drink-cocktails-to-pouch-lineup) & [hollaspirits](https://www.hollaspirits.com/rtd-cocktails/)  Emerging spirit maker [Holla Spirits](https://www.trendhunter.com/trends/holla-spirits-rtd) has announced that it has expanded its line of ready-to-drink cocktail pouches to include three new pre-mixed flavors: Lime, Papaya, and Watermelon. Like Holla Spirit's other pouched cocktails, the new flavors are made from a mix of coconut water and organic vodka and come packaged in a 750ml pouch format. According to the company, the new flavor varieties will be available at [Total Wine](https://www.trendhunter.com/trends/fruity-nonalcoholic-cocktails) & More locations throughout the United States, “Our first Ready-to-Drink line embodies this commitment with a convenient package, fun flavors and progressive ingredients. We’re reviving vodka with a fresh approach as we prepare for the inevitable direct-to-consumer future our generation demands," said Holla Spirits President Patrick Shorb. Image Credit: Holla Spirits ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 46% | Activity: 55% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Ready-to-drink Cocktails:** The trend of pre-mixed cocktails in convenient packaging creates an opportunity for startups to introduce unique flavors or ingredients, especially targeting younger generations. - **Coconut Water and Organic Vodka Mixes:** The trend of mixing coconut water with organic vodka can create innovative flavors, and provide a selling point of natural and healthy ingredients. - **Direct-to-consumer Packaging:** The trend of direct-to-consumer packaging for alcoholic beverages provides an opportunity for startups to target millennials and Gen Z who prefer online shopping, and to optimize their supply chain by eliminating intermediaries. ### Industries Being Reshaped - **Alcoholic Beverages:** Ready-to-drink cocktails can disrupt the alcoholic beverage market, especially targeting millennial and Gen Z consumers looking for convenience and unique flavors. - **Packaging:** Innovative and eco-friendly packaging solutions for ready-to-drink cocktails can create a competitive advantage and appeal to customers looking for sustainable options. - **E-commerce:** The direct-to-consumer trend in the alcoholic beverage industry creates an opportunity for e-commerce platforms and delivery services to expand their offerings and reach new target markets. ## Related on Trend Hunter - [Juicy Vodka Cocktails](https://www.trendhunter.com/trends/holla-spirits-rtd.md) - [RTD Vodka Expansions](https://www.trendhunter.com/trends/holla-spirits-1.md) - [High-ABV Canned Cocktails](https://www.trendhunter.com/trends/vosa-spirits.md) - [Premium Spirit Canned Cocktails](https://www.trendhunter.com/trends/premium-spirit-canned-cocktails.md) - [Freshly Squeezed Fruit Cocktails](https://www.trendhunter.com/trends/craftwell-cocktails.md) - [Premixed Pouched Cocktails](https://www.trendhunter.com/trends/craft-cocktail-pouches.md) - [Portable Cocktail Packets](https://www.trendhunter.com/trends/portable-cocktail-packets.md) - [Tropical Convenience-Focused Cocktail Lineups](https://www.trendhunter.com/trends/malibu-pink.md) - [Flavorful Homegrown Cocktail Vendors](https://www.trendhunter.com/trends/country-luau.md)