# Juicy Vodka Cocktails Holla Spirits Launched Two Nostalgic, Flavor-Forward RTD Cocktails By Laura McQuarrie | Published 2025-03-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/holla-spirits-rtd References: [news-journal](https://www.news-journal.com/holla-spirits-introduces-new-ready-to-drink-canned-cocktails/article_85b1aada-6f07-54d8-a9a1-87dc2af3f895.html) & [hollaspirits](http://www.hollaspirits.com)  Award-winning company [Holla Spirits](https://www.trendhunter.com/trends/holla-spirits1) launched its first canned cocktails, and the two new ready-to-drink products are full of juicy flavors and nostalgic qualities. Based on two of the most popular Holla Vodka expressions, the company crafted [Orange Crush](https://www.trendhunter.com/trends/skinny-orange-crush) and Watermelon Crush. "As consumers continue to demand quality, instant gratification and on-the-go convenience, the ease of canned cocktails is propelling the [RTD](https://www.trendhunter.com/trends/holla-spirits-1) category in the spirits industry," said Holla Spirits Founder Patrick Shorb. This release from the Pennsylvania-based spirits company follows an update to the Pennsylvania Liquor Code, which permits Pennsylvanian adults to purchase ready-to-drink cocktails at permitted retailers outside of the state store system. Statewide, Orange Crush and Watermelon Crush can be found at bars, restaurants, and distributors. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 75% | Activity: 82% | Freshness: 38% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Nostalgia-driven Flavors:** Leveraging nostalgic flavors like Orange Crush and Watermelon Crush can create a strong emotional connection with consumers seeking familiar tastes. - **Convenience-focused Beverages:** The demand for on-the-go convenience is driving significant growth in the RTD cocktail market, providing opportunities for innovative packaging solutions. - **Quality-based RTD Expansion:** High-quality ingredients in ready-to-drink cocktails are becoming a priority for consumers looking for premium experiences in convenient formats. ### Where This Applies - **Canned Cocktail Industry:** The canned cocktail industry is surging due to consumer preference for portable and convenient alcoholic beverages with authentic flavors. - **Craft Spirits Sector:** Craft spirits producers can capture niche markets by introducing premium ready-to-drink options that emphasize unique flavor profiles. - **Alcohol Distribution Market:** Shifts in liquor laws are creating new retail avenues for alcohol distribution, especially for ready-to-drink products that can bypass traditional state store systems. ## Related on Trend Hunter - [Upgraded Ready-To-Drink Cocktails](https://www.trendhunter.com/trends/holla-spirits1.md) - [Fruity Cocktail Pouches](https://www.trendhunter.com/trends/holla-spirits.md) - [RTD Vodka Expansions](https://www.trendhunter.com/trends/holla-spirits-1.md) - [Easy-to-Sip Canned Cocktails](https://www.trendhunter.com/trends/smirnoff-crush.md) - [Canned Watermelon-Tequila Cocktails](https://www.trendhunter.com/trends/monaco-cocktails-1.md) - [Hard Juice Cocktails](https://www.trendhunter.com/trends/welchs-craft-cocktails.md) - [Watermelon-Infused Canned Cocktails](https://www.trendhunter.com/trends/watermelon-crush.md) - [RTD Watermelon Cocktails](https://www.trendhunter.com/trends/watermelon-vodka.md) - [Fruit-Forward Vodka Cocktails](https://www.trendhunter.com/trends/squeezed-vodka-cocktails.md)