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# Functional Cold-Pressed Juices
The Holistic Juice Line Combines Botanicals, Superfoods & Spices

By Laura McQuarrie | Published 2019-02-21 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/holistic-juice
References: [prnewswire](https://www.prnewswire.com/news-releases/natalies-juice-company-launches-new-holistic-juice-line-300799619.html) & [orchidislandjuice](http://www.orchidislandjuice.com/)

With its all-new Holistic Juices, Natalie's Orchid Island Juice Company is introducing a next-gen line of [cold-pressed juice products](https://www.trendhunter.com/trends/functional-juice-drinks) crafted with functional botanicals, traditional spices and powerful superfood ingredients. These holistic cold-pressed juices are available in a trio of varieties that boast holistic properties thanks to the inclusion of fresh, plant-powered ingredients that are minimally processed.

All of these new beverages boast a base of orange juice that's enriched with other purposeful ingredients. Purify is an inflammation-reducing, digestion-boosting blend of blood orange, grapefruit, dandelion and ginger, Relax soothes the mind and body with [pineapple, chamomile and passionflower](https://www.trendhunter.com/trends/100-pure-pineapple-juice-100-pure-pineapple-juice). Finally, Resilient sets itself apart as a bolstering blend of potent ingredients like [black pepper, turmeric, ginger and elderberry](https://www.trendhunter.com/trends/moju-spicy-pia-immunity).

## Trend Insights (Trend Hunter)

- Score: 1.8/10
- Popularity: 12% | Activity: 33% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Why This Trend Is Growing

- **Functional Cold-pressed Juices:** Crafting cold-pressed juice products with functional botanicals, traditional spices, and superfood ingredients creates an opportunity for disruptive innovation in the functional beverage market.
- **Holistic Juice Line:** Introducing a next-gen line of cold-pressed juices that incorporate fresh, plant-powered ingredients, offering disruptive innovation potential in the health and wellness industry.
- **Powerful Superfood Ingredients:** Utilizing powerful superfood ingredients like turmeric, elderberry, and ginger in cold-pressed juices presents a disruptive innovation opportunity in the nutraceutical industry.

### Industries Being Reshaped

- **Beverage Industry:** Incorporating functional botanicals and traditional spices in cold-pressed juices can disrupt the beverage industry by providing innovative and health-conscious drink options.
- **Health and Wellness Industry:** The introduction of a holistic juice line that focuses on fresh, plant-powered ingredients can serve as a disruptive innovation in the health and wellness industry.
- **Nutraceutical Industry:** Utilizing powerful superfood ingredients in cold-pressed juices can disrupt the nutraceutical industry by offering convenient and nutrient-dense beverage options.

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