# Plant-Based Multivitamin Capsules Holier Creates Supplements for Vegan & Mostly Plant-Based People By Laura McQuarrie | Published 2019-08-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/holier References: [wellandgood](https://www.wellandgood.com/good-food/holier-vegan-supplement/) & [holierlife](https://www.holierlife.com/) While there are many food products that cater to vegetarians, flexitarians and vegans, there are few supplements that target in-between markets—and Holier is filling the gap for vegan and "veganish" consumers. As Holier founder Lisa Gonzalez-Turner told [Well+Good](https://www.trendhunter.com/trends/bearaby-warmables), "The cultural guardrails and rules to aligning yourself with the plant-based lifestyles can sometimes feel restrictive. Holier is a brand for the veganish-vegan, on your own terms.” The science-backed, [plant-based multivitamin](https://www.trendhunter.com/trends/wholefood-multivitamin) helps to support healthy daily life with eight vitamins and minerals, including essential ones like B12, iron, Vitamin K2, magnesium and more. The supplements are packaged into [liquid-filled beadlet capsules](https://www.trendhunter.com/trends/liquid-multivitamin) that help to increase absorption and release with a delay to prevent nausea, even if they are taken without food at any time of the day. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 73% | Activity: 94% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Targeted Supplements for In-between Markets:** Holier is filling the gap for vegan and 'veganish' consumers by creating supplements that cater to their specific needs. - **Plant-based Multivitamins for Healthy Daily Life:** Holier's science-backed, plant-based multivitamin supports healthy daily life with essential vitamins and minerals. - **Innovative Packaging for Enhanced Absorption:** Holier's liquid-filled beadlet capsules with delayed release and increased absorption offer a convenient and effective way to take supplements. ### Sectors Adopting This - **Vegan and Vegetarian Food Products:** The growing demand for targeted supplements for vegan and 'veganish' consumers presents an opportunity for vegan and vegetarian food product companies to expand their offerings. - **Health and Wellness Supplements:** The popularity of plant-based multivitamins creates a market opportunity for the health and wellness supplement industry to develop more products catered towards vegan and 'veganish' consumers. - **Pharmaceutical Packaging:** The innovative packaging technology used by Holier for their plant-based multivitamin capsules can disrupt the pharmaceutical packaging industry by providing improved functionality and consumer benefits. ## Related on Trend Hunter - [Gen Z-Targeted Supplements](https://www.trendhunter.com/trends/blue-planet.md) - [Simple Science-Backed Supplements](https://www.trendhunter.com/trends/hello-vitamins.md) - [Plant-Based Supplement Formulas](https://www.trendhunter.com/trends/regenvive.md) - [Whole Food Daily Supplements](https://www.trendhunter.com/trends/daily30.md) - [Balancing Plant-Based Supplements](https://www.trendhunter.com/trends/plantbased-supplement.md) - [Plant-Based Nutrition Supplements](https://www.trendhunter.com/trends/zoe-daily30.md) - [Plant-Based Collagen Alternatives](https://www.trendhunter.com/trends/ingenious-vegan.md) - [Sustainable Vegan Supplements](https://www.trendhunter.com/trends/rookie.md) - [Vegan Subscription Supplement Lines](https://www.trendhunter.com/trends/vegan-subscription-supplement.md)