# Holistic Period Care Collections Holief's New Line Reduces PMS Symptoms & Menstrual Cramping By Laura McQuarrie | Published 2022-01-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/holief References: [prnewswire](https://www.prnewswire.com/news-releases/say-hello-to-happier-periods-with-holief-301456453.html) & [holief](http://www.holief.com) Holief is introducing a line of wellness products that are useful for reducing the symptoms of PMS and menstrual cramping. In doing so, the brand is targeting 80% of women who suffer from painful periods. Powered by naturally grown hemp extract, the products provide solutions for "targeting the physical, mental, and emotional symptoms of the menstruation cycle." The [Women's](https://www.trendhunter.com/trends/womens-ensemble) Wellness collection includes everything from [topical pain relief creams and gummies](https://www.trendhunter.com/trends/cycle-care-gummies) to oral drops and they are effective for reducing tension and swelling, easing cramps and promoting the balance of hormones. Made for women, by women, the product collection encourages self-care, balance and more conversations on period positivity. Alongside hemp extract, the products for women ages 18 and up make the most of other natural solutions like primrose, peppermint, ashwagandha and olive oil. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 55% | Activity: 81% | Freshness: 11% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Natural Menstrual Wellness Products:** Opportunity for companies to create all-natural menstrual wellness products, aimed at reducing the symptoms of PMS and menstrual cramping - **Period Positivity Movement:** Opportunity for companies to promote period positivity through the creation of products that encourage self-care and balance during menstruation - **Hemp Extract in Personal Care:** Opportunity for companies to incorporate hemp extract into personal care products for its pain relief and anti-inflammatory properties ### Industries Being Reshaped - **Personal Care:** Personal care companies can create natural menstrual wellness products containing hemp extract and other natural ingredients to target the physical, mental, and emotional symptoms of the menstruation cycle. - **Health and Wellness:** Health and wellness industries can incorporate hemp extract into products to target menstrual pain and other related symptoms. - **Cannabis:** Cannabis companies can take advantage of the pain relief and anti-inflammatory properties of hemp extract by incorporating it into personal care products. ## Related on Trend Hunter - [Discomfort-Alleviating Wellness Kits](https://www.trendhunter.com/trends/cramps-be-gone.md) - [Pain-Relieving CBD Pre-Rolls](https://www.trendhunter.com/trends/period-preroll.md) - [Plant-Sourced Pain Relief Creams](https://www.trendhunter.com/trends/menstrual-cramp-relief-cream.md) - [Supportive Menstruation Herbal Blends](https://www.trendhunter.com/trends/cycle-care1.md) - [Science-Backed PMS Gummies](https://www.trendhunter.com/trends/o-positiv.md) - [Cramp Relief Chocolates](https://www.trendhunter.com/trends/bloody-delicious-chocolate.md) - [Women's Health Dietary Supplements](https://www.trendhunter.com/trends/olly-supplements.md) - [Period Care Suppositories](https://www.trendhunter.com/trends/vaginal-suppositories.md) - [Menstrual Wellness Refreshments](https://www.trendhunter.com/trends/the-cycle-functional-drinks.md)