# Interactive Fairy Tale Windows Galeries Lafayette's Holiday Window Display Retells a Classic Story By Laura McQuarrie | Published 2013-12-28 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/holiday-window-display References: [thebwd](http://thebwd.com/galeries-lafayette-christmas-window-display-2013/) & [haussmann.galerieslafayette](http://haussmann.galerieslafayette.com/en/cinema-and-window-displays-devoted-to-beauty-and-the-beast/) To celebrate the upcoming release of La Belle & La Bête (Beauty and the Beast) as well as the Christmas season, Galeries Lafayette set up a fantastically [festive window display](https://www.trendhunter.com/trends/gucci-snow-globe). The windows depict five scenes from the film, including the halls of the Beast's castle, a stunning rose-covered staircase, Beauty’s bedroom and an [interactive digital screen](https://www.trendhunter.com/trends/enchanted-elevator) that passersby can touch to move virtual red rose petals to reveal images hidden behind. The scenes are elaborate and beautifully put together, with plenty for people to look at. On the fourth floor inside of the Galeries Lafayette is a cinema that displays [five-minute clips from the movie](https://www.trendhunter.com/trends/wicked-good-holiday-campaign). In addition to its detail-packed displays and interactive wall, this should provide enough entertainment and excitement to titillate people before the 2014 release of the film. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 92% | Activity: 98% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Interactive Window Displays:** Opportunity to create interactive and immersive experiences for consumers through window displays. - **Digital Interactivity:** Incorporating touch-sensitive screens and interactive technology into retail environments for engaging customer experiences. - **Film Promotion Through Retail:** Utilizing retail spaces and displays to generate excitement and anticipation for upcoming movie releases. ### Where This Applies - **Retail:** Integrating interactive window displays and digital interactivity in retail stores to enhance the customer experience. - **Film Industry:** Collaborating with retail brands to create promotional displays and interactive experiences for movie releases. - **Technology:** Developing touch-sensitive screens and interactive technology for use in retail and advertising. ## Related on Trend Hunter - [Exaggerated Holiday Displays](https://www.trendhunter.com/trends/wonder-all-the-way.md) - [Smart Holiday Windows](https://www.trendhunter.com/trends/alexa-in-a-pear-tree.md) - [Fashion House Festive Carousels](https://www.trendhunter.com/trends/carousel-of-dreams.md) - [Fashion Brand Christmas Ads](https://www.trendhunter.com/trends/chanel-winter-tale.md) - [Exclusive Upscale Holiday-Edition Pop-Ups](https://www.trendhunter.com/trends/the-magical-house-of-chanel.md) - [Whimsical Castle-Like Brick Sets](https://www.trendhunter.com/trends/beauty-and-the-beast-castle.md) - [Festive Fairytale Campaigns](https://www.trendhunter.com/trends/gift-happily-ever-after.md) - [Illusionary Ice-Hotel Beauty Pop-Ups](https://www.trendhunter.com/trends/rose-icehotel.md) - [Building Block Window Displays](https://www.trendhunter.com/trends/louis-vuitton-lego-christmas-display.md)