# Hidden Jewelry Candles The Secret Jewels Holiday Votives Hide a Luxe Wearable Within the Wax By M | Published 2015-12-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/holiday-votive References: [dudeiwantthat](http://www.dudeiwantthat.com/style/jewelry/secret-jewels-hidden-jewelry-candles.asp) & [amazon](http://www.amazon.com/dp/B00OD9UBZ8/?tag=trenhunt0f-20) The Secret Jewels line of [holiday votives](https://www.trendhunter.com/trends/little-golden-glows) creatively conceal a [hidden piece of jewelry](https://www.trendhunter.com/trends/abbott-lyon-jewelry-advent-calendar) inside the wax. The candles come in a variety of scents and add a further air of mystery by containing wearables worth anywhere from $10 up to $200. Candles are often a go-to gift for many due to their simple and versatile nature. However the Secret Jewels add a secondary function to the candle by adding a hidden gemstone lurking within the wax that is visible once the candle has been used up. The candles come in a [variety of fresh scents](https://www.trendhunter.com/trends/floral-scented-candle) including Deck the Halls Cranberry, Spiced Vanilla and Evergreen. The gemstone is cleverly concealed inside a piece of foil to keep the luxury item free of wax. This also allows the necklace, ring or bracelet to be instantly wearable for the receiver. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 54% | Activity: 70% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry) ## Key Themes ### Why This Trend Is Growing - **Hidden Jewelry Candles:** New trend of adding hidden jewelry in candles is providing an innovative gifting option for consumers. - **Multi-functional Gift Items:** The trend of multi-functional gift items is on the rise, with products like Hidden Jewelry Candles providing a great example of how products can have more than one use. - **Unboxing Experience:** Hidden Jewelry Candles, by adding an element of surprise, is tapping into the trend of providing an exciting 'unboxing experience' for consumers. ### Industries Being Reshaped - **Candle Industry:** The Candle Industry can benefit from incorporating hidden jewelry into their products, appealing to a wider demographic of consumers with a new feature. - **Jewelry Industry:** Jewelry Industry can collaborate with Candle Industry to create a new line of multi-functional products, maximizing sales by capturing two markets with one product. - **Gift Industry:** Hidden Jewelry Candles have opened up opportunities for new products in the Gift Industry, appealing to consumers who value unique and multi-functional gifts for their loved ones. ## Related on Trend Hunter - [Sculpted Holiday Candles](https://www.trendhunter.com/trends/pastel-palette.md) - [Decadent-Smelling Fragrance Ranges](https://www.trendhunter.com/trends/scent-lab-has-introduced.md) - [Candle Advent Calendars](https://www.trendhunter.com/trends/candle-advent-calendar.md) - [Romance-Inspired Candle Designs](https://www.trendhunter.com/trends/romanceinspired-candle.md) - [Playful Holiday Candle Lines](https://www.trendhunter.com/trends/holiday-candle-collection.md) - [Lavish Advent Calendars](https://www.trendhunter.com/trends/fine-jewelry-advent-calendar.md) - [Self-Leveling Coconut Wax Candles](https://www.trendhunter.com/trends/adlan-fragrances.md) - [Perfumable Jewelry Collections](https://www.trendhunter.com/trends/perfumable-jewelry.md) - [Limited-Edition Holiday Candles](https://www.trendhunter.com/trends/little-golden-glows.md)