# Smartphone Domino Greetings This Holiday Video Greeting is Made up of Virtual iPhone 5S Models By Jana Pijak | Published 2014-11-27 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/holiday-video-greeting References: [webtrends.about](http://webtrends.about.com/gi/o.htm?zi=1/XJ&zTi=1&sdn=webtrends&cdn=compute&tm=115&f=11&su=p284.13.342.ip_p504.6.342.ip_&tt=3&bt=8&bts=8&zu=http://mashable.com/) & [youtube](https://www.youtube.com/watch?v=0Ch53VmGRjU) This holiday video greeting is unlike the [traditional Christmas card](https://www.trendhunter.com/trends/holiday-can-cards) or clip one may receive this winter. The video by Aatma Studio creates a typographic message using 2000 smartphones that are arranged to create a perfectly timed domino effect. The iPhone 5 S models are not real but are instead computer generated by the company that specializes in [virtual imagery](https://www.trendhunter.com/trends/piccadilly-lights-1). Spelling out 'Happy Holidays', the phones fall flawlessly and also feature firework motifs that light up in a variety of hues. Aatma Studio's holiday video greeting is enhanced with rainbow screen imagery that gives its 'Happy Holidays' text a more iridescent quality. This virtual greeting illustrates the power of technology and instantly gets one in the holiday spirit. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 14% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Virtual Domino Effects:** The use of computer generated imagery to create virtual domino effects in advertising and marketing campaigns. - **Rainbow Screen Imagery:** The utilization of iridescent effect to create rainbow screen imagery in digital advertisements and video production. - **Smartphone Typographic Messages:** The use of mobile devices arranged to create perfectly timed domino effect in producing unique and creative advertising campaigns. ### Industries Being Reshaped - **Advertising:** The advertising industry can utilize virtual domino effects to promote products and services. - **Marketing:** Marketers can incorporate iridescent effect in digital advertisements to increase user engagement. - **Video Production:** Video production companies can create unique and creative typographic messages using mobile devices like smartphones as shown in this video greeting. ## Related on Trend Hunter - [Personalized Holiday Newsletters](https://www.trendhunter.com/trends/pics-wishes.md) - [Solution-Oriented Holiday Ads](https://www.trendhunter.com/trends/solutionoriented-holiday-ad.md) - [Personalized Video Greeting Cards](https://www.trendhunter.com/trends/video-greeting-cards.md) - [AI-Generated Festive Greetings](https://www.trendhunter.com/trends/messages-from-santa.md) - [AI-Generated Holiday Messages](https://www.trendhunter.com/trends/personalized-communication-from-santa.md) - [Warm Tech Holiday Campaigns](https://www.trendhunter.com/trends/a-friend-for-christmas.md) - [Festive Digital Musician Greetings](https://www.trendhunter.com/trends/creatacard-greetings.md) - [Vibrant Snowy Holiday Campaigns](https://www.trendhunter.com/trends/share-the-joy.md) - [Smartphone-Shot Festive Short Films](https://www.trendhunter.com/trends/i-made-a-mixtape-for-you.md)