# Holiday Turkey Burgers Umami Burger Releases Its Holiday Bird Burger with a Stuffing Patty By Charlotte Joyce Kidd | Published 2015-11-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/holiday-turkey References: [sf.eater](http://sf.eater.com/2015/11/9/9702510/dungeness-crab-season-delayed-indefinitely-umami-burgers-holiday) & [umamiburger](https://www.umamiburger.com/) This holiday turkey burger from San Francisco-based burger chain Umami Burger sounds possibly even more mouthwatering than a homemade turkey dinner. Just in time for Thanksgiving, Umami Burger is releasing its decadent holiday turkey burger, called 'The Holiday Bird.' The stacked burger is built on a charred turkey patty, topped with a [cornmeal stuffing patty](https://www.trendhunter.com/trends/white-castle-slider-stuffing-recipes) and then smothered in house-made turkey gravy, spicy-sweet ginger-cranberry chutney, seasoned Japanese yams and Umami signature fried sage. As if all of this wasn't enough to sell hungry Thanksgiving celebrators on the [holiday turkey sandwich](https://www.trendhunter.com/trends/firehouse-subs-thanksgiving), Umami Burger is also donating $1 of the proceeds from each Holiday Bird to Meals on Wheels America. With social media's power to generate hype around anything that fits into a current cultural moment, it's more rewarding than ever to come up with a specialty product to celebrate a seasonal change or major event. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 32% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Specialty Holiday Burgers:** Opportunity for restaurants to create unique and indulgent holiday-themed burgers to attract customers and generate buzz. - **Charitable Food Offerings:** Chance for businesses to create special menu items or products tied to a cause, like Umami Burger's Holiday Bird burger that supports Meals on Wheels America. - **Seasonal Marketing Campaigns:** Potential for brands to leverage seasonal moments to create limited-time offerings and promotions, like Umami Burger's holiday turkey burger for Thanksgiving. ### Where This Applies - **Restaurant Industry:** Restaurants can capitalize on the trend of specialty holiday burgers by offering unique and creative burger creations during the holiday season. - **Food and Beverage Industry:** Opportunity for food and beverage companies to develop seasonal products that align with specific holidays and events, appealing to consumers seeking unique flavors. - **Charity and Non-profit Sector:** Non-profit organizations can collaborate with businesses to create charity-based food offerings that raise funds and awareness for important causes, while also providing consumers with unique dining experiences. ## Related on Trend Hunter - [Co-Branded Holiday-Inspired Burgers](https://www.trendhunter.com/trends/friendsgiving-burger.md) - [Holiday Meal-Inspired Burgers](https://www.trendhunter.com/trends/home-for-the-holidays-burger.md) - [Holiday Meal-Inspired Sandwiches](https://www.trendhunter.com/trends/turkey-feast-sandwich.md) - [Seasonal Turducken Hotdogs](https://www.trendhunter.com/trends/dog-haus-thanksgiving.md) - [Deep Fried Turkey Sandwiches](https://www.trendhunter.com/trends/deep-fried-turkeys.md) - [Hearty Thanksgiving Sandwiches](https://www.trendhunter.com/trends/thanksgiving-turkey-sandwich.md) - [Thanksgiving-Themed Turkey Subs](https://www.trendhunter.com/trends/thanksgiving-turkey-sub-sandwich.md) - [Holiday Turkey Dinner Meals](https://www.trendhunter.com/trends/dennys-1.md) - [Holiday Meal Sub Sandwiches](https://www.trendhunter.com/trends/thanksgiving-turkey-sub.md)