# Greeting Card Trucks Hallmark's Holiday Truck Helps People Discover the Joy of Sending Warm Wishes By Laura McQuarrie | Published 2015-12-22 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/holiday-truck References: [marketingmag](http://www.marketingmag.ca/consumer/success-of-hallmark-holiday-pop-up-was-in-the-cards-164471?rss=yes) & [shop.hallmark](http://shop.hallmark.com/stores/) Other than birthdays, graduations and other special moments throughout the year, Christmas is one of the most popular times for sending out greeting cards—with this in mind, Hallmark set up a festive holiday truck. With a mobile truck serving as a pop-up store, the brand was successful at reaching consumers over the holidays in an inventive way. More than 1,300 greeting cards were sent across Canada with the aid of this [Hallmark Canada](https://www.trendhunter.com/trends/gift-card-greetings1) truck, which was meant to help people rediscover the emotional meaning and joy of sending someone a thoughtful card. Since many young consumers are not accustomed to sending physical cards, this [branded holiday truck](https://www.trendhunter.com/trends/branded-mobile-truck) provided a way for Hallmark to introduce the power of these kinds of special greetings. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 32% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Pop-up Trucks:** Businesses can leverage pop-up trucks to reach consumers in an innovative and interactive way - **Rediscovering Tradition:** Companies can offer new ways to rediscover traditional methods and products to appeal to modern consumers - **Emotional Marketing:** Brands can use emotional marketing to build deeper connections with consumers and promote their products or services ### Where This Applies - **Retail:** Retailers can use pop-up trucks to promote their products and reach consumers in a creative way - **Stationery:** The stationery industry can capitalize on the trend of rediscovering traditional methods, while also embracing modern trends such as digitalization - **Marketing:** Marketing companies can help brands utilize emotional marketing to connect with consumers on a deeper level and increase brand loyalty ## Related on Trend Hunter - [Digital Retailer Gifting Options](https://www.trendhunter.com/trends/gift-card-greetings1.md) - [Personalized Video Greeting Cards](https://www.trendhunter.com/trends/video-greeting-cards.md) - [Greeting Card Kiosks](https://www.trendhunter.com/trends/greeting-card-kiosk.md) - [Immersive Greeting Card Pop-Ups](https://www.trendhunter.com/trends/anything-roots-post.md) - [Soft-Pink Chocolate-Brand Trucks](https://www.trendhunter.com/trends/iconic-pink-truck.md) - [Convenient Online Greeting Cards](https://www.trendhunter.com/trends/happy-tree-cards.md) - [Greeting-Card-Inspired Soda Cans](https://www.trendhunter.com/trends/holiday-can-cards.md) - [Cash-Gifting Greeting Cards](https://www.trendhunter.com/trends/hallmark-venmo-cards.md) - [Personalized Holiday Newsletters](https://www.trendhunter.com/trends/pics-wishes.md)