# Contemporary Holiday Trees Urban Outfitters' Gumball Tree is a Modern Take on Classic Decor By Jana Pijak | Published 2015-11-02 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/holiday-tree References: [urbanoutfitters](http://www.urbanoutfitters.com/ca/en/catalog/productdetail.jsp?id=36347730&category=SHOP_TREESANDORNAMENTS) [Urban Outfitters](https://www.trendhunter.com/trends/club-holiday-popup)' contemporary holiday tree is a modern take on traditional Christmas decor. While many may opt for a classic Christmas tree this holiday season, a contemporary alternative acts as a versatile decor item that can be used long after winter. This gumball tree from Urban Outfitters resembles a classic leaf-less tree -- featuring a white, branched base that is accented with [tiny, round bulbs](https://www.trendhunter.com/trends/limited-edition-christmas-baubles). Though it appears bare and minimalist in its overall look, this holiday tree is given a dose of fun when turned on. Once powered up, the tree's [bulbs light up](https://www.trendhunter.com/trends/fluorescence) to reveal a rainbow of bright hues. While not a literal translation of a gumball machine, this festive home accessory is loosely inspired by the chewing gum spheres. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 69% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Why This Trend Is Growing - **Contemporary Holiday Decor:** The use of unconventional materials and design to create holiday decor. - **Minimalist Christmas Trees:** The trend towards using small, modern and simplistic Christmas trees for decoration. - **Multifunctional Decor:** Decor items that can be reused or repurposed year-round ### Industries Being Reshaped - **Consumer Goods:** Innovative manufacturers produce modern, minimalist decor for the holiday season. - **Retail:** Retail stores offer a diverse selection of holiday decor to appeal to a wider audience. - **Interior Design:** Opportunities for interior designers to incorporate unconventional holiday decor into clients' homes. ## Related on Trend Hunter - [Cutout Christmas Tree Displays](https://www.trendhunter.com/trends/christmas-tree-display.md) - [Pop-Up Holiday Decor](https://www.trendhunter.com/trends/one-minute-christmas-trees.md) - [Decorative Caramel-Filled Trees](https://www.trendhunter.com/trends/holiday-caramel-tree.md) - [Novelty Supermarket Ornaments](https://www.trendhunter.com/trends/aldis-novelty-baubles.md) - [Sparkling Illuminated Festive Wreaths](https://www.trendhunter.com/trends/starry-wreath.md) - [90s Toy Holiday Trees](https://www.trendhunter.com/trends/furbtrees.md) - [Mid-Century-Inspired Paper House Ornaments](https://www.trendhunter.com/trends/paper-christmas-ornament.md) - [Plant-Based Meatball Trees](https://www.trendhunter.com/trends/veggieball-christmas-tree.md) - [Christmas-Themed USB Keys](https://www.trendhunter.com/trends/psb-xmas-tree.md)