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# Storytelling Ornament Commercials
Netflix' Holiday Tree Topper Ad is Told by the Angel on the Tree

By Laura McQuarrie | Published 2013-12-07 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/holiday-tree-topper
References: [creativecriminals](http://creativecriminals.com/tv-commercials/netflix-tree-topper/)

The 'Holiday Tree Topper' commercial from Netflix tells the story how she's been part of the McDermont family for years and has seen it all. The fragile Christmas angel has miraculously survived season after season, despite the family's rowdy behavior and crazy events like bowling balls being dropped from the ceiling.

As fragile as the holiday tree-topping angel may seem, she's voiced by the Sopranos' Lorraine Bracco, which gives her a little bit of grit.

As boisterous as the McDermont family is, the Christmas angel remarks that she's never seen them all as quiet as when they're brought together as a family to watch a movie on Netflix. This is a charming and relatable holiday commercial, since every family has one relative who seems brings trouble like Uncle Luther and his fake snow.

## Trend Insights (Trend Hunter)

- Score: 6.8/10
- Popularity: 97% | Activity: 100% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials)

## Key Themes

### What Makes This Trend Stand Out

- **Storytelling Commercials:** Disruptive innovation opportunity: Businesses can create engaging commercials that tell a story and connect with audiences on an emotional level.
- **Holiday-themed Advertising:** Disruptive innovation opportunity: Companies can leverage the holiday season to create unique and memorable advertisements that resonate with consumers.
- **Celebrity Voiceovers:** Disruptive innovation opportunity: Brands can enlist popular celebrities for voiceovers in commercials to enhance the storytelling and create a lasting impact.

### Sectors Adopting This

- **Advertising:** Disruptive innovation opportunity: Businesses in the advertising industry can explore new ways to captivate audiences and deliver compelling brand messages through storytelling techniques.
- **Entertainment:** Disruptive innovation opportunity: The entertainment industry can embrace holiday-themed advertising to promote their movies, shows, or streaming platforms during the festive season.
- **Voiceover Services:** Disruptive innovation opportunity: Voiceover service providers can showcase the value of celebrity voices in elevating the quality and impact of commercials.

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